If you’ve dreaded flying because of the new security measures that went into effect before Thanksgiving 2010, you’re not alone. A study conducted by Consensus Research Group for the U.S. Travel Association found that respondents would take an average of two to three more trips per year if the hassle involved in flying could be reduced. But only if security wasn’t compromised.
“Travelers’ frustration with the system is not limited to just one or two security measures,” stated a representative of the Consensus Research Group. “It is across the board and includes a range of issues.”
The survey, which was conducted between Nov. 29 and Dec. 10, polled 1,000 people who had flown for either leisure or business in the past two years. The top 10 words they used to describe the current security screening process included terms such as “inconsistent” (64 percent), “stressful” (58 percent) and “embarrassing” (41 percent). Only 23 percent described it as “effective.”