Event promoters can increase the value of their events if they take their rich content beyond the four corners of the room with video coverage. Here are nine tips on how to set the stage for success as you do just that.
Stage the signage: Position an event sign that appears through the viewfinder and stream at all times. This printed collateral should include the name of the conference, the event hashtag, and date and location of the event.
Give back to sponsors: Don’t limit the vendor to a logo on a lanyard. Event promoters must publicly announce their gratitude toward sponsors as much as they can. Help to change the mindset that “vendors are second-class citizens of a conference” by highlighting the benefits and publicly announcing gratitude through the media messages shared regularly.
Promote giveaways virtually: Encourage online viewers to participate by using hashtags and tagging the Twitter handles of sponsors providing giveaways. The sponsors will appreciate this immediate contact and added promotion. Recognize the sponsors, the prizes and the winners before, during and after the event with photos that can be added to your event website or other social media channels.
Give V.I.S. treatment: Very Important Sponsor treatment can include more than extra passes to the event. Provide V.I.S. treatment as you promote your event and sponsors socially through social platforms. Similar to product placement, be mindful of sponsor placement when capturing content for social coverage. Snap photos of the influencers with sponsors and their promotional items. Share video and photos with vendors to use on their own sites.
Schedule predestined promotion: Scheduled tweets before an event and throughout the day. This marketing activity takes only a few minutes to set up and provides added promotion to event headliners. Examples of scheduled tweets include sponsor and speaker information, networking details and calls to action.
Remind your audience of the video channel: Throughout the event, prompt viewers to visit the landing page. Make it easy and convenient for online viewers to find the video no matter where it originates.
Engage online and in-person viewers: Encourage both groups to ask questions and share comments frequently. Validate and respond verbally and digitally. This is a great way to encourage and integrate engagement through social media during your event.
Love the LIVE with CAPS: Because so much content is available online, exploit the LIVE component as much as you can. People are attracted when they can be part of a LIVE event and receive the hot fresh data being shared industrywide. Remind viewers about the LIVE coverage frequently by publishing takeaways LIVE during the event. Use ALL CAPS with the word LIVE; it gives importance to the event.
Share video clips: After the event, edit video into segments from each session. Be sure to include proper titles and the date and location of the event covered. Add tags for to each video clip for SEO purposes.
Don’t limit your event coverage to a dull C-SPAN approach. Try one or two of these strategies next time and see how much more attention and traction you get.
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