In a world with technology that connects people in every way possible, there’s still something to be said about face-to-face contact.

That’s the message of a survey from Certain Inc. in San Francisco. The company, a provider of SaaS technology for the global meetings and events industry, found that one-to-one interaction at events is a top priority for a huge number of attendees — 91 percent.

The survey also found:

  • 50 percent of respondents consider networking the most productive component of an event; only 35 percent viewed booth time as the most valuable.
  • 44 percent measure event ROI solely against spend; 26 percent through self-determined before-and-after metrics; and 17 percent measure through executive feedback
  • 61 percent often do not attend events because they feel they cannot adequately justify the cost

The brief survey was conducted live on the floor of an archetypal, vertically specific conference with a mix of general sessions, breakouts and exposition time. The sampling of participants polled included general attendees, exhibitors, sponsors and speakers.

As business-to-business participants and organizations evaluate their involvement at events, value and ROI is increasingly important. Returning from an event with a handful of business cards and session notes no longer satisfies the requirements of organizations devoting significant time and money to exhibit, sponsor or send attendees, Certain’s research showed.

As industry data has consistently demonstrated, one of the most effective ways to deliver greater business value to all participants is by facilitating prescheduled, one-to-one appointments. For details on the survey’s findings go HERE.

Also available is a white paper that looks at how meeting professionals can deliver best-in-class events that align with attendees’ organizational objectives. It includes a game plan that leverages appointment programs and shows how technology and automation can help meeting and event planners do their jobs.