A few years back, when a convention center proudly stated that it recycled, I was impressed. During the actual site inspection, however, it was evident the only recycling taking place was a box for recycling paper under the sales assistant’s desk. There was no additional recycling taking place anywhere in the huge meeting facility. Was I the victim of greenwashing?
First, let’s start with the definition. Greenwashing is the practice of advertising positive environmental practices while acting in the opposite way. In today’s business environment, organizations are trying harder than ever to look good, which results in more greenwashing. Unfortunately, in most cases, this leaves the burden of proof on the decision makers.
So how can you avoid falling prey to greenwashing? A little due diligence can go a long way and, to help you get started, we offer these five tips:
At MeetGreen, when we publish our annual corporate report each year, we feel a bit naked to the world, our successes and our challenges out in the open. Transparent. It’s the level of transparency provided by a corporate report that allows others to see our level of commitment to both environmental and social issues with measurable data. We have never lost a client because of this reporting, and have gained many.
Hopefully these tips will help you see past greenwashing, which has become much too common. When choosing a facility or vendor, there is a list of important factors such as rate, date and space. By adding a few extra items to the list, you can be certain your organization comes out sparkling clean.
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