A new survey shows that while small businesses and nonprofits plan to use more mobile technology to market events next year, there’s a sizable gap between what they’d like to do and what they feel they’re skilled enough to do.
The survey, conducted in September by EventSpot from Constant Contact, received 299 responses from a range of business-to-business, business-to-consumer and nonprofit companies. Of those polled, 81 percent expect to use more mobile technology in 2013, but 90 percent said they’d like to learn how to leverage the technology for their events.
Considerable training needs to occur before we’ll see widespread adoption, Chris Litster, vice president and general manager of EventSpot, said in a statement.
Here’s a closer look at survey results:
The survey showed that the power of social media to promote events and engage attendees is gaining momentum among event planners:
Finally, for the 13 percent of surveyed planners who said they were not interested in, or had no opinion about, using smartphones for future events, a common anecdotal theme was, “The smartphone I use is my personal phone and not a work phone, and I don’t want to use my personal phone for business.” Readability was also a concern.
If you’re among those who want to build your skills, check out this Constant Contact eBook, it’s free.