IMEX America‘s latest Index of Optimism shows that many in the meetings and event industry are more upbeat about business today than they were a year ago.
The survey, taken in March, polled 400 North Americans — 70 percent buyers, 30 percent suppliers — to see how they felt about the industry’s prospects in the next few months. The results:
When asked what’s influencing buying decisions and meeting planning behavior, six factors were cited. They are, in descending order: pressures, needs and requests to cut costs; complying with new company meeting and expense reports; continued uncertainty about the global economy; a need to plan green meetings; concerns about being out of the office; and incorporating social media.
The survey also asked whether corporate social responsibility and green meetings practices are becoming more important. Those results:
IMEX America is America’s worldwide exhibition for incentive travel, meetings and events and the largest trade show for the industry in the United States. The third edition takes place Oct.15-17 at the Sands Expo, Las Vegas.