It used to be that event planners spent months organizing “the big event.” Businesses did only one or two of these events a year due to the Herculean efforts required to organize and accommodate hundreds, if not thousands, of attendees.
Those big events aren’t going away, but what’s happening is a rise in more frequent, yet smaller, events. Small businesses today now host 13 to 14 events per year, on average. How is this possible?
To help you cut through all the options and marketing lingo, we’ll look at the three types of tech tools that make event planning easier, and what you should look for before investing in them.
It’s not unheard of to use a variety of online and offline tools to organize event invitations, registrations, payments and promotions. You may have one person update the registration spreadsheet while another puts the word out on Facebook and Twitter, and a third oversees the budget and payment process.
Subject matter experts are critical to getting the job done, but consider streamlining these functions by using a comprehensive online event management tool. There are many options. At a minimum, you’ll want these features:
There’s no shortage of mobile apps, yet when it comes to event management, you want to download an app that does this:
The latest online event hosting tools don’t cost a fortune nor do you need to be a tech whiz to master them. Look for this:
With all of these innovations making event management easier, there may be a nagging feeling that they’ll eliminate the need for event planners. Nothing could be further from the truth. The tools are simply a means to give you more time to focus on event strategy, engaging customers and growing the business.