LinkedIn, Twitter, and, to a lesser extent, Facebook, have had thriving communities for meeting and event industry professionals. Event professionals who are active on these platforms have made great connections and engaged in some interesting peer-to-peer interactions over the years.
So is there room for another platform? While beBee seems to be a well-kept secret among eventprofs, it’s
picking up steam generating a lot of buzz in other industries.
Are social media platforms losing their luster?
The older platforms have some drawbacks and this adds up to a decline in organic reach and less engagement.
The new interface, while clean, has a number of problems. Content simply is not as visible as it used to be. Post a status updated and few of your followers will see it. Publish on LinkedIn Publisher and very few members of your network and followers will even see it.
This requires its own category as a number of glitches and changes in LinkedIn’s functionality have killed engagement.
Changes to groups have been so frequent that it has left members in a perpetual state of confusion. The new interface buries groups. Many members don’t realize that they need to click on “Work” on the top menu to open the panel where the “Groups” icon taking you to you list of groups is located.
Members no longer receive notifications of new “Conversations” or new comments in conversations in which they have commented.
Finally, group management has become much more complex. To compensate for the removal of notifications, some group owners and managers have been sending announcements more often. In many cases, it’s a pointless exercise as a “known issue” according to LinkedIn Help is that, in many groups, announcements simply aren’t being delivered.
While some groups, such as the 350,000+ member Event Planning and Event Management group, owned by Julius Solaris, and Tsufit’s Step into the Spotlight still have a lot of engagement, for many groups, it’s “out of sight, out of mind” and interaction has come to a screeching halt.
Attracting new followers is a challenge. Long-term tweeps have noticed a steady decline in the number of re-tweets and bloggers have observed that traffic to blogs and websites is down. There is so much content that followers aren’t even bothering to click on the links.
While some Twitter Chats are still active (e.g. #linkedinchat #blogchat), many are now inactive. #eventprofs has become primarily a broadcast channel.
Many event planners still find the hashtag capability to be of value in fostering communication between event participants. Others have abandoned Twitter for the more visual interfaces of Instagram and Snapchat.
You have to pay to play. Organic reach of Facebook page posts is minimal.
Dubbed an affinity network and personal branding platform, there has been a lot of buzz about beBee. The platform was launched in Spain in February 2015. In 2016, Matt Sweetwood was appointed as the beBee USA president and CEO.
Some beBee terminology
This site uses a lot of analogies and terms that are relevant to bee hives.
- Bees = Members
- Hives = Groups
- Honey = Blog posts
- Buzzes = Status updates
- Relevant = Similar to “like” on other platforms
- Brand Ambassadors = I don’t know their job description but they are members and they are very helpful. They make you feel welcome, answer your questions, support your efforts here and when you share content about beBee on other platforms. They’ll tweet your content, share it on LinkedIn and comment on your buzzes and honey.
Why eventprofs should buzz over to beBee
Here are six reasons why eventprofs should take a serious look at beBee.
1. You’ll get a very warm welcome.
Don’t be surprised if one of the co-founders turns up to make you feel welcome. There is also a team of Brand Ambassadors to welcome you and engage with your content right away.
2. There are no artificial algorithms that reduce the distribution of your content so people will actually see it.
What a concept!
3. Bees receive immediate notifications of new buzzes and honey.
Meanwhile, LinkedIn has made it hard to find what’s new.
4. The reach of your buzzes and honey will astound you.
Post some honey and you can have more than 1,000 views in one day with little or no effort on your part other than writing and posting.
5. Bees actually engage.
You’ll have lot of comments and shares—and you won’t have to beg for them.
6. beBee is Google-friendly.
As the emphasis is on boosting visibility rather than being stingy with it, you’ll find your post appear quickly in Google searches.
Some quick tips
- Join some hives.
- Click on bees and search for people you know and follow them.
- To ease the transition join the beBuzz Group on LinkedIn.
- Post some buzzes and share them in hives.
- Post some honey and share it in some of the bigger hives.
- Publish a short post (honey) with substantive content on beBee and link to your blog post.
- Try an experiment. Post identical content as a beBee buzz and a LinkedIn status update. Wait a day and compare the reach. You’ll be lucky to get a handful of views on LinkedIn whereas on beBee you will have hundreds or thousands of views plus comments, shares and “relevants.” Try the same experiment by posting identical tweets and buzzes and see what happens.
- Share your honey on Twitter (with the hashtag #beBee) and LinkedIn.
- Be sure to respond to bees who comment.
- Follow people who follow or interact with you.
- Comment on the buzzes and honey that other bees produce.
Great beBee Hives Where Eventprofs Can Hang Out
- Eventprofs (new)
- B2B Bloggers Network: (new) Strictly for business-to-business (B2B) bloggers
- Executive Team Building Network: (new) Exclusively for corporate executives
- Hospitality and Tourism (33.8K bees)
- Travel (2.0K bees )
- Social Media (5.6K bees)
- Bloggers (1.5K bees)
- Hotel (1.4K bees)
To learn more about beBee, check out:
- Buzzing Around beBee: Mini-Guide for Newbies (New Bees)
- Why a Power LinkedIn and Twitter User Has Been Blown Away by beBee
- Personal Reflections of a LinkedIn Group Owner and Manager