In order to plan an effective meeting, you need to understand why it’s happening and what would make it successful. That’s where your meeting stakeholders come in. Simply put, … More
PYM is designed to educate, empower and inspire meeting planners and connect them to the resources and ideas they need to plan better meetings and events.
One of the biggest new trends in marketing is “content marketing”—the creation of online assets that can be used to attract, inform and convert website visitors into customers. Ten … More
It is no secret that while the meeting and event industry is a female-dominated profession, senior positions still tend to go to males. Keynote speakers, judges and panelists also … More
The rules of association engagement are changing. If you want your local chapter to thrive, think about decentralizing control. “Millennials want small portions of volunteerism; … More
Determining best practices for service charges, gratuities and tips continues to be an area of confusion in the event and meeting industry. What does the service charge … More
I once worked for the late Gen. Norman H. Schwarzkopf and had the opportunity to attend one of his speeches delivered to thousands of people for a motivational symposium that … More