Event attendees are drawn to unique local experiences—whether it’s the signature hometown cuisine, craft beer and liquor made by the neighborhood brewer and distiller or … More
PYM is designed to educate, empower and inspire meeting planners and connect them to the resources and ideas they need to plan better meetings and events.
Once upon a time, back in 1996 (yes, that is a long time ago), I had the distinction of being the volunteer coordinator for the American Bus Association convention that came to … More
The holidays are upon us, complete with a lot of gift-giving going around. But what most people don’t realize is that gifts don’t have to be something physical and wrapped up … More
Marketing a company or marketing an event — the principles are the same: Start with the objectives in mind, and only then develop your tactical plan. This may sound like absurdly … More
In the aftermath of the U.S. elections, elections across Europe in the near future and with Brexit on the horizon, the world has once again entered a period of uncertainty. Stories … More
Some Christmas event themes are so popular that there is a tendency to repeat them year after year. There is nothing wrong with that, but regular attendees would also welcome … More