Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? The answer to this question is far more complex than anticipated: It depends.
From planner-supplier relationships, AV management and safety, here are more industry challenges and solutions.
With IMEX America coming up (Oct. 18-20), meeting planners that have participated in the event’s hosted buyer programs share best practices and other essential advice so you can make the most of your time there.
Tips to keep your LinkedIn profile optimized and easy to find.
By focusing on quality leads, the time and money you invested in the trade show will pay off with new business.
That tiny piece of networking gold speaks volumes about your professionalism and respect for potential colleagues.
Ask any first-time attendee what he/she feels as they stand at the entrance to their first big-time trade show. Fear? Trepidation? Dread?
Like most any event you do, your approach to trade shows will dictate whether the time you spend is valuable or useless. So go prepared.
A few months ago I decided to meet 100 people in 100 days. I hit a few bumps, but overall I’m better for the effort.
Decide in advance what your goals are in attending an event, and how you can best achieve them.
Do your homework before clicking the “register now” button. Your time is money. Invest it wisely.
The slower pace of summer makes networking significantly more rewarding.
A whoopee cushion is probably not your best choice for a business gift at the holidays. You must also be mindful of IRS rules, cultural etiquette and your reputation.
Preparation and following a plan can take the sting out of meeting colleagues for the first time.