Working with the media to publicize your event is easier than it seems—you just need to know some important rules.
Event marketing and PR
Best practices and tips for event marketing and PR.
Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? The answer to this question is far more complex than anticipated: It depends.
In order to get the 5 P’s right, there is one foundational strategic action that must be taken. It is to question your assumptions.
Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Here are six takeaways for event professionals. 1. Develop clarity about […]
Strategies to attract more attendees when your event marketing efforts don’t seem to be paying off.
Event organizers are sitting on goldmines of content that can be turned into digital assets that will help them in the future to increase event registration and to build a bigger audience online. Here are three ways to get this done.
It is no secret that while the meeting and event industry is a female-dominated profession, senior positions still tend to go to males. Keynote speakers, judges and panelists also tend to be male…white male. While the issue of male/female diversity has been explored from time to time, we tiptoe around the issue of racial diversity […]
Determining best practices for service charges, gratuities and tips continues to be an area of confusion in the event and meeting industry.
Guerilla marketing is unexpected, memorable and fun. Here are 8 tips for designing great guerrilla marketing events!
Content curation and aggregation is one way to extend the life of social media updates and posts. Fortunately, a number of tools are available to aggregate content quickly and easily and present it in an attractive format.
Twitter has become an incredibly effective way to promote your event and engage with your audience. And if you listen closely to the conversations, you’ll learn a lot about both your industry and the people involved in it. Armed with that information, you’ll be on the road to holding a better event.
Want some heady, thoroughly accessible yet detailed deep background of human hospitality, its evolution and reach? It sure looks like the free course The Geopolitics of Hospitality will help sate your hunger for knowledge.
How and where should you promote your event so the attendees you desire can discover it? Let’s take a look at some event website and search engine optimization (SEO) best practices—you want your attendees to find your event easily and through search channels they’re already familiar with.
Orlando-based Wade and Barbara West are co-owners of the American Fundraising Association, a nonprofit organization specializing in fundraising auctions. I sat down with the Wests, former television news anchors who have more than 1,800 fundraising auctions under their belt, to hear their thoughts about common mistakes made at fundraising auctions.
Everything you do to market your event follows from knowing your audience. Your customers are your audience and today you need to know who they are in much deeper ways than ever before. It is important to reach them in the right places at the right times in the right ways to convince them to attend your event.
Every year you’re in charge of the big event. You know your audience. You know the hotel and catering teams. You’ve been doing it so long that you even know to ask the concierge about her daughter. Given the great location and how easy it is to work with the remote staff, you locked in a multiyear contract with the venue, saving your company tens of thousands of dollars annually.
Then, seemingly out of nowhere, the organizers behind the biggest event in your industry announce they’re changing the date of their annual conference. It will be held the same week, or right before or after, your event. Despite your attendees’ loyalty, they’ll have to choose, and the odds are not in your favor.
Email is the No. 1 communication channel for 85 percent of event planners in a study just released by the event-management software company Bizzabo.
Follow-up is one of the most important aspects of event design, but it’s also the most neglected areas of corporate event planning. Here are 11 steps you can take to achieve measurable ROI.
With the right approach, you can break through the noise, achieve your fundraising goals and strengthen ties to your core audience.
Simply put, mailing lists must be targeted, accurate and frequently updated. With patience and dedication, you can build a list that works for you.
A word to the wise: Mailing lists get outdated as fast as people change Facebook statuses, and positive results are rarely achieved from a one-mailer marketing piece.
At its best, Periscope is the fly on the wall … any wall in the world. At its worst, it’s a never-ending video selfie.
It happens so often, I want to scream. Instead of giving me a list I can read and save, I’m sent scrolling through a variety of slow-loading pictures with captions.
About 48 percent of Google searches take place on mobile devices. With this number expected to climb, event marketers can’t afford to get left behind.
The ultimate promo piece is something that gets significant use or sits in clear view on a client’s desk, gently reminding them just how awesome you are.
Understanding data makes you more strategic and efficient. It helps you drive revenue, create a quality experience and know who will come to your event. What’s not to like?
Words alone can fail to evoke the same emotional connection or intellectual activity that a picture does.
There is no more prominent trend in the event industry than responsible website design.
No, the QR code is not extinct, but it does need to go on the Endangered Species List.
Most managers need hard evidence to justify sending their employees to an event. Try these ideas.
This is a great time to talk about the latest must-have tech tools to make your job easier and create a more engaging experience for attendees.
You can fail-proof your event, and it’s actually easier than you might think.
These six all put all your work, travel arrangements and communication tools at your fingertips.
Whether you’re trying to organize your team or yourself, there are online and mobile tools that make it a snap.
Don’t let your next event be interrupted by our “always-on” mindset. If you blend the two worlds, your attendees will thank you.
It’s essential to set up regular phone or video conferences to keep your team members connected.
Who needs a jump drive when you have the cloud?
No-cell zones can be a hard sell, says well-connected planner (and reformed Blankie lover).
Let’s get some traction and let the world know we’ve got a domain of our own.
Apple Watch has the potential to be as revolutionary as the original iPod, iPhone or iPad.
Our results were mixed, but we know that avoiding social media is an extinction plan, not a membership strategy.
If you spend a few minutes now, you’ll save hours during your hectic fall event season.
Marketing before, during and after an event is about building an event brand — and generating loyalty.
The reasons people don’t reply can be summarized by the phrase “fear of commitment.”
Here’s another way to put your A-B-C’s to work for you.
You don’t have to write a tome or hire outside resources to build an arsenal of engaging content.
These four tips can keep you from embarrassing yourself or your client.
Swag isn’t simple anymore. Now your giveaways have to pass countless tests.
With some honest self-evaluation and thoughtful insight, that new little conference app in the window can be your new best friend.
Hybrid and virtual meetings are no longer reserved for tech geeks with big budgets. They are a staple.
Most participants need time to get an event on their calendar, but a last-minute push can work to your advantage.
This visual tool is a great way to spark interest in your next event as part of an integrated marketing plan.
Using social media the right before before an event can limit no-shows and build buzz.
It’s almost gotten to the point where attendees expect every major event to have a dedicated app. And why not? If you do it right, it’s a great way to engage your audience before, during and after.
Designing and implementing a mobile event app is an exercise in essence and relevance. Try to be relevant rather than complete or cool.
The key to SoMeT’s success: Attendees give input on all major conference elements, from host cities to speakers.
How do you get people to download your conference app before they get on-site? You can up your adds by following three simple guidelines.
Several months ago a colleague let me know a fake Twitter account had been set up in my professional name. Thus began the battle of my life.
There are lots of reasons people cancel at the last minute. Aside from a work or family emergency, most can be thwarted in advance.
Event managers are getting creative and front-loading event attendance. Here are some of their strategies.
Did you know some of the most visible companies in America are leaving their proverbial car door unlocked every day? If you wanted to, you could sneak in and hijack their most valuable commodity: their reputation.
From mobile apps to LED technology, the future is here and ready, with cost-effective ways to enhance attendee experiences.
Find your best brand ambassador and put them to work for you.
The more you combine social media and marketing throughout the process, the more successful each event will be.
Community-building tips can easily be adapted by meeting and event planners.