All the cool kids jump ship from a social media platform once it gets too mainstream or too corporatized. Friendster > MySpace > Facebook > Twitter > Tumblr > Snapchat, and on and on… As a result, investing too much time and resources into developing your presence on such sites can turn into a gut […]
There’s a good reason why conflict and collaboration go hand in hand. Always agreeing might be your default when you lack confidence in your idea and want to save face, however, it functions more as a one-way street to boring town. How can innovative ideas find their feet when there’s only room for same-same? For […]
Event professionals who are active on social media have made great connections and engaged in some interesting peer-to-peer interactions over the years. Meanwhile, beBee seems to be a well-kept secret among eventprofs, and is picking up steam in other industries.
Determining best practices for service charges, gratuities and tips continues to be an area of confusion in the event and meeting industry.
Content curation and aggregation is one way to extend the life of social media updates and posts. Fortunately, a number of tools are available to aggregate content quickly and easily and present it in an attractive format.
Want some heady, thoroughly accessible yet detailed deep background of human hospitality, its evolution and reach? It sure looks like the free course The Geopolitics of Hospitality will help sate your hunger for knowledge.
Everything you do to market your event follows from knowing your audience. Your customers are your audience and today you need to know who they are in much deeper ways than ever before. It is important to reach them in the right places at the right times in the right ways to convince them to attend your event.
Email is the No. 1 communication channel for 85 percent of event planners in a study just released by the event-management software company Bizzabo.
Novelist William Gibson was right when he said that the future is already here — it’s just unevenly distributed. While some professional planners struggle with how to make time for social media initiatives, others are integrating science fiction-inspired technologies. Here are some hi-fi and low-fi ways to collaborate on the cutting edge.