Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? The answer to this question is far more complex than anticipated: It depends.
Social media for events tips
Articles and tips to help you get the most return from your event's social media efforts.
Event organizers are sitting on goldmines of content that can be turned into digital assets that will help them in the future to increase event registration and to build a bigger audience online. Here are three ways to get this done.
It is no secret that while the meeting and event industry is a female-dominated profession, senior positions still tend to go to males. Keynote speakers, judges and panelists also tend to be male…white male. While the issue of male/female diversity has been explored from time to time, we tiptoe around the issue of racial diversity […]
Content curation and aggregation is one way to extend the life of social media updates and posts. Fortunately, a number of tools are available to aggregate content quickly and easily and present it in an attractive format.
Twitter has become an incredibly effective way to promote your event and engage with your audience. And if you listen closely to the conversations, you’ll learn a lot about both your industry and the people involved in it. Armed with that information, you’ll be on the road to holding a better event.
At its best, Periscope is the fly on the wall … any wall in the world. At its worst, it’s a never-ending video selfie.
It happens so often, I want to scream. Instead of giving me a list I can read and save, I’m sent scrolling through a variety of slow-loading pictures with captions.
There is no more prominent trend in the event industry than responsible website design.
No, the QR code is not extinct, but it does need to go on the Endangered Species List.
Most managers need hard evidence to justify sending their employees to an event. Try these ideas.
These six all put all your work, travel arrangements and communication tools at your fingertips.
Whether you’re trying to organize your team or yourself, there are online and mobile tools that make it a snap.
Don’t let your next event be interrupted by our “always-on” mindset. If you blend the two worlds, your attendees will thank you.
It’s essential to set up regular phone or video conferences to keep your team members connected.
Who needs a jump drive when you have the cloud?
No-cell zones can be a hard sell, says well-connected planner (and reformed Blankie lover).
Let’s get some traction and let the world know we’ve got a domain of our own.
Apple Watch has the potential to be as revolutionary as the original iPod, iPhone or iPad.
Our results were mixed, but we know that avoiding social media is an extinction plan, not a membership strategy.
These four tips can keep you from embarrassing yourself or your client.
With some honest self-evaluation and thoughtful insight, that new little conference app in the window can be your new best friend.
Hybrid and virtual meetings are no longer reserved for tech geeks with big budgets. They are a staple.
This visual tool is a great way to spark interest in your next event as part of an integrated marketing plan.
Using social media the right before before an event can limit no-shows and build buzz.
Designing and implementing a mobile event app is an exercise in essence and relevance. Try to be relevant rather than complete or cool.
The key to SoMeT’s success: Attendees give input on all major conference elements, from host cities to speakers.
How do you get people to download your conference app before they get on-site? You can up your adds by following three simple guidelines.
Several months ago a colleague let me know a fake Twitter account had been set up in my professional name. Thus began the battle of my life.
Did you know some of the most visible companies in America are leaving their proverbial car door unlocked every day? If you wanted to, you could sneak in and hijack their most valuable commodity: their reputation.
From mobile apps to LED technology, the future is here and ready, with cost-effective ways to enhance attendee experiences.
From Facebook to Pinterest and every channel in between, go surfing and promote your event to its fullest.
Today you can log on to Google, push a button and stream content directly to YouTube, where it’s archived after the event. For free.
A recent study found that 91 percent of mobile users keep their device within arm’s reach 100 percent of the time.
Make sure you set aside a little time each day to meet new people and share good content.
Whether you’re looking for an innovative meeting format for your next event or recommendations on places to stay for a traveling speaking engagement, it’s amazing how much you can learn by asking your peers.
When our venue lost Internet days before our event, it required MacGyver-like action.
Ten ways event companies can enter the new world of digital content marketing?
There is a quiet little piece of software making inroads in the presenting community. It’s called Prezi.
Moving from the cube to the corner office is the dream of any budding entrepreneur. But what does is really take to get to the top and build something spectacular?
Event professionals will tell you that the ability to work efficiently outside the office is a necessity. With the right tools, it’s not hard at all.
These days, event planners who aren’t integrating social media into their events are falling farther and farther behind. Here are some tips on catching up.
Much has changed since RFID — radio-frequency identification — first appeared on the meeting scene in the early 2000s. Now, with voting and social applications, RFID can create a whole new level of interactivity for attendees, companies, sponsors and virtual visitors.
The very best tech tool you can have for managing meetings is the one that you will actually use!
With smartphone technology on the rise, event planners are adding apps to their technology arsenals – for their own planning efforts and for attendees’ engagement. This pieces looks at attendee-centric apps.
In today’s world, communities have evolved. They are now created in both online and offline environments.
Whether you are conferencing with colleagues across the country or hosting a virtual component to an event, the number of options you have at your fingertips is astounding.
Hosting an event can be quite complicated, but add to the mix attendees participating in person, remotely and watching a livestream, and you have a whole new challenge — and opportunity — on your hands.
QR codes are designed specifically to direct users to a mobile-optimized webpage. They are great for both pre-event marketing and on-site event engagement.
One of the most important parts of a conference or event is a place dedicated to the art of networking. Social spaces are quickly becoming the go-to place or “hub” at a conference or event. It’s where you meet peers, collaborate and network. Gone are the days of finding a coffee shop or bar to […]
Is LinkedIn just another place to broadcast your event in hopes of people seeing it, or is there more here? If you’re like most meeting planners, you’re struggling to use LinkedIn in ways that get people to register and attend your events. Yes, LinkedIn provides an innovative event registration tool. But turning contacts and group […]
Not every event promotion needs to cost a lot or take a lot of effort. In fact, there are a handful of very effective marketing tools that every event planner and stakeholder has access to that can get overlooked amid other activities. Planners who use some or all of these swear by them, finding that they can raise non-mandatory […]
Tell a room full of meeting planners that they can replace their heavy three-ring binder of BEOs with an iPad, and you’ll have their attention and instant devotion. That’s because the back-breaking binder, which is any event’s bible, is widely regarded as a necessary (and not so eco-friendly) evil. If you’re ready to jump, touchscreen-first, […]
When it comes to marketing events using Twitter, planners either love it with the fanaticism of an evangelist or avoid it like the plague. The truth is that Twitter, like any other marketing tool, is no one-size-fits-all solution, but makes a great addition to your event marketing mix when you engage in the best practices […]
There is a simple, step-by-step way to make social media put butts in seats. Whether you work for yourself, for a bureau or a not-for-profit association you can grow attendance with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn and blogs. Whether you’re trying to get association members or corporate executives to attend virtual or live […]
Whether you’re in charge of marketing an event, handling social media for your association or monitoring brand awareness, here are some essential best practices you need to understand if you want to engage your audience and turn them into evangelists for your event, company or association. Thank you @GammetGuy, @TheTimHayden, @PaulaBerg, @Banff_Squirrel, @JohnGroh, @BVMatson, @RobertPatterson, […]
If you’re like most planners, you’re trying to turn Facebook fans into event attendees or registrants. Getting it done is easier than you think. After a year of interviewing planners and businesses experiencing remarkable success using social media I found the common thread: They’re giving attendees a reason to offer more than a “like.” Here’s […]
Your big meeting just wrapped up and you’re feeling pretty proud of yourself. After all, you had some of the best and brightest industry experts delivering relevant, “need to know now” information in slickly produced keynote presentations at well-attended general sessions. Your schedule was chock-full of educational breakout sessions, with more information presented by strong […]
Audiences have always used an informal backchannel to discuss events, but Twitter puts those conversations on steroids and broadcasts them for all the world to see. “It’s amazing how rapidly the Twitter backchannel has been adopted among audiences,” says Cliff Atkinson author of “The Backchannel – How Audiences Are Using Twitter and Social Media … […]
YouTube is the second-largest search engine in the world, so it’s no surprise that video has become an essential component of corporate communication, event marketing and social media strategy. In this “Meeting technology 101” column, we’ll examine two new tools meeting planners can use to engage audiences, disseminate information and promote events.
Bringing you “Motivation for Innovation,” the 2011 PYM Annual is designed to help you navigate new technologies, find solutions for current challenges and, hopefully, inspire you to create something big, bright, beautiful and business-friendly at your next meeting or event. But, like everything we do here at Plan Your Meetings, this was a group effort. […]
You plan it and they come, but if attendees don’t feel welcome or want to participate, your event is a failure. As events become more sophisticated, planners need to be more savvy about creating entrance points for people to interact with each other and feel like they’re being heard. Luckily, there are several tech tools that can help.
“How would you describe your day?” I asked. “Hectic, long, and comprised of e-mail pruning, endless meetings and conference calls. I often work straight through meals at my desk,” answered Steve, a senior executive I’m currently coaching on his strategic relationship development efforts and personal online branding. “Pretty typical of people in my role, isn’t […]
It’s difficult to ignore the fact that there are 500 million users on Facebook. They all may not be relevant to you, your company, events, social media goals or objectives, but the sheer size of this community makes a viable case for having an effective presence there. If we use a mall analogy, as a […]
In “Meeting technology 101,” I discussed some technologies that save meeting planners time. Now I’d like to look at some of the tools that can save you money…
I’ve been in the consulting business for a long time and am convinced I’ve seen it all. An executive recently told me that he saw no value in social media, that it was a waste of his already limited resources. In his mind, he felt he must have done something right to have stayed in […]
When it comes to the audiovisual for their meetings, most planners tell me it’s the worst part of their job. On a recent posting to the MiForum Google group, there was a long and extended conversation about how difficult it was for a planner in trying to navigate the bidding process for her AV needs. […]