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Advice and best practices
Here you can find articles and tutorials to help you in practically every aspect of meeting and event planning. These articles are written by our awesome PYM community members and industry experts.
State of the industry
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Guerilla marketing is unexpected, memorable and fun. Here are 8 tips for designing great guerrilla marketing events!
Did you realize there are 33 essential skills you must master to be an efficient and effective event organizer? Here’s a preview of PYM’s newest educational series.
Tips from Sandro Forte, a founder member of the Professional Speakers Association, on how to find the proper speaker for the goal of your meeting.
A résumé reboot means keeping your document current, whether you are actively looking or not. Résumés are vibrant, active documents that keep you on track to your career destination. Here are some immediate things you can do to keep your document up to date and forward-facing.
Scenes from MPI’s 2016 World Education Congress filmed in spherical 360-degree video.
Planners asking speakers to present at an event–for free–is nothing new in the industry, but the topic is getting more consideration as of late. In those discussions, some common threads are emerging, but it is clear that the industry is divided on this issue. Here are some scenarios and ideas that you may have encountered and how best to manage them.
Content curation and aggregation is one way to extend the life of social media updates and posts. Fortunately, a number of tools are available to aggregate content quickly and easily and present it in an attractive format.
While free or low-cost live-streaming apps are not replacements for high-quality streaming services, they can be powerful tools in the event planner’s toolbox. Here are just a few uses to get your mind going.
Twitter has become an incredibly effective way to promote your event and engage with your audience. And if you listen closely to the conversations, you’ll learn a lot about both your industry and the people involved in it. Armed with that information, you’ll be on the road to holding a better event.
Traditional learning has the instructor teaching concepts in class and the students applying those concepts on their own, often through homework exercises. In a “flipped classroom” the students learn the concepts at home, usually through engaging videos, and use in-class time for applying those concepts through exercises, discussions and the like.
While there are many talented event organizers out there, fewer are comfortable with the tools available that make it possible to become a thought leader and to build a personal professional brand that employers and clients will be attracted to. Here are three ways to help them do just that via LinkedIn.
While you’re likely to see an ever-increasing number of Cardboard-style VR viewers at meetings and events and being given away at trade shows in the next six, 12, 18 months, it’s important to realize that what you should be focusing on is becoming comfortable with VR—and then learning VR content creation strategy and execution.
What’s the most trendy conference giveaway? Google Cardboard-style virtual reality (VR) viewers that fold flat for travel, are easy to assemble, use your smartphone as the screen and advertise your conference or company’s brand. In case you haven’t seen them before, here’s an example of how they’re being branded for conferences, courtesy the Future of […]
How would your career and life be if you had the ability to tackle problems and challenges as they arise? What would it feel like to engage in conceptual thinking whenever you wanted or needed to? What if you had a sense of control and ease about each day? If all these components were a part of your life, you would be living in “real time.”
From brown to green: Change the environmental color of your meetings with these real-world tips.
It’s a professional fundraiser’s greatest nightmare. You’re standing in front of a group of 200 people at your fundraising auction and no one is bidding on anything. This actually happened to me. If we had held the auction at a funeral, it would have been livelier and just as productive.
Gather even the most experienced event planners together and there is one subject on which they are bound to agree. Whether it’s a birthday party, family reunion or wedding, planning events that involve family members can be much more challenging than planning client events. This seems to be the case even when the client events are larger and more complex.
What would it be like if you could recharge yourself like a rechargeable battery? What if you could have that old zip and zest, or a twinkle in your eye when you came into work? What if you could have the stamina to put in a full workday but still leave with lots of energy?
Discriminatory laws & meetings – As with many things in our industry, it will continue to rear its ugly head in various forms.
Last month, I spoke to the MPI Philadelphia Area Chapter’s Educational Institute, and one of the recurring themes that I heard during that presentation and in follow-up discussions is that a whole lot of meeting professionals feel stuck in their careers. Sometimes, there simply isn’t anywhere to go up; other times, BossZilla is standing in […]
Team-building activities can be an essential part of creating a stronger bond amongst co-workers and an effective way of boosting productivity. Here are 7 tips for next-level team-building events.
Want some heady, thoroughly accessible yet detailed deep background of human hospitality, its evolution and reach? It sure looks like the free course The Geopolitics of Hospitality will help sate your hunger for knowledge.
What could be worse than planning an outdoor gala in Florida with its unpredictable afternoon rains, swarming mosquitos and humidity heavy enough to melt coifs in seconds? “Our auctioneer is drunk,” my assistant said.
When attendees typically participate in a number of special events and galas, it’s important to “spice up” menus and add some variety. Replacing or supplementing traditional seasonal dishes such as turkey with classic entrées is the added touch that guests will appreciate.
How and where should you promote your event so the attendees you desire can discover it? Let’s take a look at some event website and search engine optimization (SEO) best practices—you want your attendees to find your event easily and through search channels they’re already familiar with.
According to a new study out of London, there’s now scientific proof of the positive biological response to live music—reduction in the stress hormone cortisol.
U.S. business travel will continue to grow only moderately in 2016 as global uncertainty looms. This is one of the key findings from the GBTA BTI Outlook – United States 2016 Q1, a report by the GBTA Foundation.
As an industry, we are in charge of planning professional development for others. But when it comes to our own professional development, many meeting industry professionals don’t understand the application to their own careers.
April 2016: Hotel openings, renovations, expansions
Watch the World Travel & Tourism Council Global Summit streaming live today
April 2016: Meeting industry hires & promotions
If spring cleaning seems like too big a task for you, maybe it’s time to adopt some new strategies to the annual ritual.
Orlando-based Wade and Barbara West are co-owners of the American Fundraising Association, a nonprofit organization specializing in fundraising auctions. I sat down with the Wests, former television news anchors who have more than 1,800 fundraising auctions under their belt, to hear their thoughts about common mistakes made at fundraising auctions.
Whether the sessions were logged as pieces of SXSW Interactive, Film, Music or Convergence, you can now catch up on some of the best offerings from this year’s iconic mega event.
There are many joys to living with a meeting planner—and some oddities. In living with a meeting planner, here are some of the things I’ve learned as well as some of the things I’ve learned to avoid.
If you get a group of event planners talking about the challenges in the industry for long enough, Wi-Fi charges is one topic that is sure to eventually come up. Few things frustrate event planners more than booking a venue and paying “extra” for Wi-Fi. The perception is that the infrastructure is already in place. Groups don’t have to pay extra for local telephone calls or cable TV. So what’s behind those Wi-Fi charges?
SongDivison’s community co-created anthem for Global Meetings Industry Day (GMID) is released! Listen to it and read about the anthem, its intent & future.
10 intriguing and inspirational (possibly frightening) takeaways from virtual reality-related presentations at SXSW 2016.
As with any new form of presentation media, there are ways to stand out from the crowd, and here they are.
Everything you do to market your event follows from knowing your audience. Your customers are your audience and today you need to know who they are in much deeper ways than ever before. It is important to reach them in the right places at the right times in the right ways to convince them to attend your event.
Strategic Meetings Management (SMM) is your best career buddy because it provides quantifiable, clear progress to goals, and everyone should realize that in order to know how much you are worth, you have to know the value you have provided to the organization.
March 2016: Hotel openings, renovations, expansions
March 2016: Meeting industry hires & promotions
I am excited to share my experience attending a PYM LIVE event for the first time. I admit to being skeptical about the event at first. How would this be different from another network meeting and/or “lunch and learn” provided by a local organization?
You must give consideration to the qualities of music that will be present at an event (style, organization, volume, pulse, duration, purpose, etc.). But try going deeper, learn more about your audience and understand a smidge of what legitimate, talented DJs think about when designing the auditory landscape of an event.
Whether you are just starting out in the industry and have much to learn, or you have been in the game for years and need to hone your skills, there are many resources readily available for those willing to learn. Some require an investment of time and/or money, while others are complimentary and take just a few moments. Advanced education keeps you sharp and increases your marketability.
Maslow’s Hierarchy of Needs may have more in common with the successful outcome of an event than one may think. By identifying attendee needs and then meeting or surpassing them, we can drive brand interaction and engagement like never before.
Event planner turned cannabis industry entrepreneur Paul Warshaw, founder and CEO of GreenRush, shares his curious career trajectory, the edge provided by this unique background and thoughts on the intersection of legal marijuana and the events world.
In preparation for the very first Global Meetings Industry Day (GMID) this April, and to strengthen the effort, SongDivision, leaders in interactive group songwriting, brought the geographically…everywhere…industry together to create an anthem for GMID.
Southeast Asia holds vast potential in terms of tourism. 2015 saw tourist arrivals reach 108 million, a staggering 44-percent increase from 74 million tourist arrivals in 2010. Of those 108 million visitors, 50 million came from within Southeast Asia itself. The idea of the whole being greater than the sum of its parts is not lost on this region. The Association of Southeast Asian Nations (ASEAN) is an organization comparable to the European Union with its enduring effort to achieve regional solidarity. Manila, Philippines, recently hosted the 35th annual ASEAN Tourism Forum (ATF). This year’s theme was “ASEAN–One Community for Sustainability.”
February 2016: Hotel openings, renovations, expansions
Singapore-based Camilla Chiam became vice president of public relations & communications for Carlson Rezidor Hotel Group’s Asia-Pacific region. Juan Bochenski became executive chef and F&B director at Cap Juluca in Anguilla, British West Indies. Nicholas Emery became general manager of the Regent Beijing. Paolo Cazzin became sales & marketing director at the Palazzo Victoria in Verona, Italy. Arturo Eduardo Avila […]
It happens more often than event planners would like. Your meeting runs late, your agenda lags. Sometimes this happens because of traffic delays, or early speakers running overtime. The result: Depite your best plans, you fall behind schedule. This puts pressure on the remaining speakers. They may end up frazzled. For sure, content will be rushed […]
Every year you’re in charge of the big event. You know your audience. You know the hotel and catering teams. You’ve been doing it so long that you even know to ask the concierge about her daughter. Given the great location and how easy it is to work with the remote staff, you locked in a multiyear contract with the venue, saving your company tens of thousands of dollars annually.
Then, seemingly out of nowhere, the organizers behind the biggest event in your industry announce they’re changing the date of their annual conference. It will be held the same week, or right before or after, your event. Despite your attendees’ loyalty, they’ll have to choose, and the odds are not in your favor.
Email is the No. 1 communication channel for 85 percent of event planners in a study just released by the event-management software company Bizzabo.
Event planners are industry leaders and should present themselves as such. They should convey warmth and competence. We want our clients to trust us and our suppliers to respect us. And we have to do it in a blink of an eye.
Follow-up is one of the most important aspects of event design, but it’s also the most neglected areas of corporate event planning. Here are 11 steps you can take to achieve measurable ROI.
I recently attended the first-ever sedentary behavior and health conference at the University of Illinois. Let’s try to demystify the “science of sitting.”
If you’re like me, you’re just starting to surface from that sugar-induced holiday coma you enjoyed last month and wondering where to focus your attention.
PCMA is expanding its content partnership with BOB.tv that delivers curated news and educational content for event professionals.
Have a smartphone? A tablet? Your colleagues would like you to shut it off and put it away until the meeting’s over, thank you very much.
I can say with confidence that I’m an effective leader. How do I know? I do the opposite of what my bosses did to made me miserable.
Below are updates on the meeting industry hires and promotions for January 2015. Take a look and reach out to your fellow colleagues to congratulate them!
Learn more about the hotel openings, renovations, and expansions in January 2016.
Rather than fighting the cold, enjoy it with a winter-themed event. Here are 8 brr-budget-friendly tips for winter white events.