Be courageous. Embrace change. People want a different experience. Now give it to them.
Replace the predictable conference cocktail party with dine-outs, a ticketed event, a tour or private dinner. Be creative!
Everyone knows the model is outdated but that fixing it is complicated.
What are we doing wrong? It’s largely a reliance on two things, I think: what has worked in the past and what we’ve always done.
Make sure attendees participate. Have them stand up and greet the person next to them. Conduct live polling. Ask questions attendees have to answer by standing up or sitting down.
General sessions are the biggest opportunity your group has to get its message across to your attendees, and more often than not, that opportunity is wasted.
There are lots of things you can do to shock your attendees out of their stupor.
When I tell people I’m a meeting designer the same question always comes back – “What does that mean?” Even seasoned meeting planners sometimes don’t really know what a meeting designer is supposed to do. There’s an idea that meeting design is all about up-lighting and napkin colors. Sometimes that’s true, but the real benefit […]
What makes a meeting great? What is the elusive quality, the special magic, that gives your attendees the feeling that something extraordinary is going on? I believe the answer to that lies in committing to the fifth and final principle of meeting design – unity. In visual design, unity is defined as “the underlying principle […]
Keeping the emphasis in focus creates meetings that warrant rave reviews.
We all know what rhythm is — whether you have any or not — but what does it have to do with meetings?
In the world of meeting design, distractions are the enemy. For an event to achieve an effortless flow, you want to keep attendees focused on what the hosting organization wants them focused on. The goal of minimizing distractions, then, forms the heart of the next principle of meeting design: Proportion. In visual design terms, proportion […]
The appreciation of art is subjective. Otherwise, beauty wouldn’t reside in the eye of the beholder and one man’s trash would never be considered anyone’s treasure. So if our response to everything — including art, music, literature and face-to-face events — is totally subjective, how do we know what’s “good”? The power of instinct A […]
As a former content developer for a global nonprofit membership association, I have been encouraged by new conversations my peers are having about the importance of content development. I find, though, that my perspective is a little different from what I’ve read. Here are the top six areas I believe meeting organizers should focus on […]