Here are six common event planning mistakes that can negatively impact your budgets…and tips on how to avoid them.
Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? The answer to this question is far more complex than anticipated: It depends.
Periods of uncertainty also create anxiety for employees. In the corporate world, town halls and executive briefings to address employee concerns directly are far more likely to be beneficial than comfort animals. Corporate event planners can play a vital role in organizing these interactive meetings.
Some Christmas event themes are so popular that there is a tendency to repeat them year after year. There is nothing wrong with that, but regular attendees would also welcome something new. So, here are some fresh ideas to breathe new life into popular themes.
Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Here are six takeaways for event professionals. 1. Develop clarity about […]
Here are some tips to ensure that your hybrid event does not turn into a “snoozefest.”
Every new safety and security incident is a wake-up call for meeting and event professionals. The bottom line is that events and event venues can be vulnerable.
Strategies to attract more attendees when your event marketing efforts don’t seem to be paying off.
Sporting events are a huge draw. Here are 5 ways to build excitement at corporate events using sports-related components.
If you want to get meeting planners and other event industry professionals worked up about a topic, bring up Requests for Proposals (RFPs). Controversy can arise whether one is using a highly structured, formal process or sending out a simple email request.
To keep the RFP process ethical and hassle free, here are some land mines to avoid.
It is no secret that while the meeting and event industry is a female-dominated profession, senior positions still tend to go to males. Keynote speakers, judges and panelists also tend to be male…white male. While the issue of male/female diversity has been explored from time to time, we tiptoe around the issue of racial diversity […]
Determining best practices for service charges, gratuities and tips continues to be an area of confusion in the event and meeting industry.
Guerilla marketing is unexpected, memorable and fun. Here are 8 tips for designing great guerrilla marketing events!
Planners asking speakers to present at an event–for free–is nothing new in the industry, but the topic is getting more consideration as of late. In those discussions, some common threads are emerging, but it is clear that the industry is divided on this issue. Here are some scenarios and ideas that you may have encountered and how best to manage them.
Content curation and aggregation is one way to extend the life of social media updates and posts. Fortunately, a number of tools are available to aggregate content quickly and easily and present it in an attractive format.
Gather even the most experienced event planners together and there is one subject on which they are bound to agree. Whether it’s a birthday party, family reunion or wedding, planning events that involve family members can be much more challenging than planning client events. This seems to be the case even when the client events are larger and more complex.
When attendees typically participate in a number of special events and galas, it’s important to “spice up” menus and add some variety. Replacing or supplementing traditional seasonal dishes such as turkey with classic entrées is the added touch that guests will appreciate.
If you get a group of event planners talking about the challenges in the industry for long enough, Wi-Fi charges is one topic that is sure to eventually come up. Few things frustrate event planners more than booking a venue and paying “extra” for Wi-Fi. The perception is that the infrastructure is already in place. Groups don’t have to pay extra for local telephone calls or cable TV. So what’s behind those Wi-Fi charges?
It happens more often than event planners would like. Your meeting runs late, your agenda lags. Sometimes this happens because of traffic delays, or early speakers running overtime. The result: Depite your best plans, you fall behind schedule. This puts pressure on the remaining speakers. They may end up frazzled. For sure, content will be rushed […]
Follow-up is one of the most important aspects of event design, but it’s also the most neglected areas of corporate event planning. Here are 11 steps you can take to achieve measurable ROI.
Rather than fighting the cold, enjoy it with a winter-themed event. Here are 8 brr-budget-friendly tips for winter white events.
It’s a challenge almost every event and meeting planner faces as one year ticks toward another. To help, here are 10 ways to drum up business for 2016.
The core message that’s been lost on some meeting planners is that adult learners have short attention spans when they are in a passive mode of learning. So don’t be passive.
About 48 percent of Google searches take place on mobile devices. With this number expected to climb, event marketers can’t afford to get left behind.
When event industry professionals are already traveling to a trade show or conference, tourist boards and venues have an ideal opportunity to promote their destination.
Whether you’re an event planner organizing an incentive trip or a team-building facilitator planning an executive retreat, what you do will determine each event’s success.