In order to get the 5 P’s right, there is one foundational strategic action that must be taken. It is to question your assumptions.
Marketing before, during and after an event is about building an event brand — and generating loyalty.
Most participants need time to get an event on their calendar, but a last-minute push can work to your advantage.
Event managers are getting creative and front-loading event attendance. Here are some of their strategies.
Sexy just won’t cut it in today’s meeting world. Now it has to be sexy with a purpose.
Listen to attendees. Their collective wisdom is greater than any one presenter.
Within each of these trends are many related trends. What have you seen invade the meeting landscape, for better or for worse?
No alliance can succeed if there is not equality and mutual benefit at its foundation.
There are a few simple items, which, if addressed, can turn nonbelievers into vocal advocates for your event.
For both experts and newbies, less is more.
Communication basics are a practical necessity.
Written communication can make us look like a superstar or an idiot in the blink of an eye. Some tips …
As meeting planners, we are champions of the power of live, face-to-face communication.
Partnership is a new normal approach to how business gets done. That doesn’t mean it’s right for everyone. Check out five important things to keep in mind.
The question is, as an industry, is there not more we can do to elevate public awareness, compensation and continue to improve the perception of our profession?
Do virtual trade shows generate real (not virtual) leads? The answer is yes, if …
There is a quiet little piece of software making inroads in the presenting community. It’s called Prezi.
In Marketing 101, there are the 5 P’s: Product, Placement, Position, Price, People. You must address these squarely from the start.
Much has changed since RFID — radio-frequency identification — first appeared on the meeting scene in the early 2000s. Now, with voting and social applications, RFID can create a whole new level of interactivity for attendees, companies, sponsors and virtual visitors.
With smartphone technology on the rise, event planners are adding apps to their technology arsenals – for their own planning efforts and for attendees’ engagement. This pieces looks at attendee-centric apps.
Anywhere from 20 million to 44 million of us work from home at least one day a week. But doing so isn’t right for everyone.
A virtual event, quite simply, is one that is broadcast over the Internet. It typically has audio of a presenter, and visuals in the format of slides.
After you know what attendees learned, did, and how that affected the organization financially — only then are you ready to measure ROI.
QR codes are designed specifically to direct users to a mobile-optimized webpage. They are great for both pre-event marketing and on-site event engagement.
Not every event promotion needs to cost a lot or take a lot of effort. In fact, there are a handful of very effective marketing tools that every event planner and stakeholder has access to that can get overlooked amid other activities. Planners who use some or all of these swear by them, finding that they can raise non-mandatory […]
When it comes to marketing events using Twitter, planners either love it with the fanaticism of an evangelist or avoid it like the plague. The truth is that Twitter, like any other marketing tool, is no one-size-fits-all solution, but makes a great addition to your event marketing mix when you engage in the best practices […]
Marketing is often seen as a one-trick pony — to drive attendance to the event — and therefore it is utilized almost exclusively in the pre-event phase. Yet marketing is capable of doing so much more. Post-event marketing does three things extremely well: It maintains momentum for the next event. It encourages and supports the […]
According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list of other considerations, including strategic planning, project management, risk management, administration, human resources, stakeholder management, meeting design and site management. So it’s no surprise that for many planners, marketing is an afterthought. Most likely, […]
Event websites that allow for online registration are often considered a part of event marketing. They certainly can be, but it isn’t an automatic function of these sites, which are offered by Cvent, RegOnline, ConstantContact, SignUp4, 123 SignUp and many, many more. Here are the top considerations that will transform your event website from a […]
Recently many successful events have seen attendance numbers dropping. Event stakeholder reactions vary wildly – from canceling the event entirely, to redoubling marketing efforts. Happily, neither of these approaches are inherently right or wrong. The trick is to know why attendees aren’t coming, and how organizations can then address the objections keeping those attendees away. […]
The answer to the question, based on numerous event ROI studies, is that exceptional program content is the single most important attribute of any event – more so than location, theme, activities, duration, timing and even cost. There is no doubt that attendees come to meetings and conferences for a number of reasons. Networking, recognition […]
Even extremely well-planned meetings can go horribly wrong. All it takes is one disgruntled attendee with a cell-phone video camera taping a team-building exercise out of context. Before you know it, that segment may be broadcast in prime time on “Nancy Grace” as an illustration of the wasteful extravagances of meetings. That’s exactly what happened […]
When it comes to building awareness and driving attendance to your event, e-mails are still one of the best, fastest, cheapest methods. However, most planners struggle with building an e-mail campaign, especially when it comes to two very basic parameters: How many e-mails are the “right” number of touches? How often should e-mails be sent, […]
It used to be that if you were hosting a corporate meeting or association conference, it was understood it needed a theme. Who can forget the classics? Right Team, Right Time Right Now. The Power of One. Focus on the Future. Better than Ever Together. Mission Possible. The theme sets the tone, in what planners hope […]
Every event is different — size, budget, attendee demographics — all vary widely. However, there are six key factors that will ensure your marketing is truly successful, regardless of whether your event is a wedding or a product launch. If you are like many planners, you might tend to jump right into tactics like a […]
Everyone’s all a-twitter about Twitter, but does it really work to drive attendance and engagement at events? The answer is … it all depends. Before adding a social networking strategy to your already overloaded planning checklist, ask yourself these questions …