Aruba attracts more than 800,000 international visitors annually and enjoys the highest return rate in the Caribbean. Perfect weather, hospitable people and world-renowned beaches are the most compelling factors for return visits. Also important are the island’s mix of luxury high-rise and casual low-rise resorts, its unique natural beauty and culture, abundant land and sea activities, safety and security, and long-time friendships.

There has been a steady increase in the number of Distinguished Visitors as well as Goodwill Ambassadors of Aruba over the last four years, with combined totals of 804 in 2006; 873 in 2007; 1103 in 2008; and 1197 in 2009.