Look for these options at your next event: hyper-local, craft food and drink, gluten-free, ancient grains, mini-comfort foods, umami, meaty flavors and gourmet vegetarian.
Understanding data makes you more strategic and efficient. It helps you drive revenue, create a quality experience and know who will come to your event. What's not to like?
The nature of contracts with hotels is changing. Planners should be aware of several sneaky, new clauses.
New clauses popping up in hotel contracts are cause for concern. Here's how you might want to respond.
How much of the time is an assignment or task truly needed as soon as possible? Think about it ...
Ask any first-time attendee what he/she feels as they stand at the entrance to their first big-time trade show. Fear? Trepidation? Dread?
Like most any event you do, your approach to trade shows will dictate whether the time you spend is valuable or useless. So go prepared.