Start at the end, and you will end up on top
Setting goals — creating excitement for a new product launch or helping the sales force deal with change, for example — should be what drives you. Your theme and message should support the goal. 
Invitations: Please be clear!
Be specific when you do party invitations. When you host a party, it's your responsibility to write the invitation with as much clarity as possible.
Sustainable Meetings Conference 2012: A whole lot of wonderful
The annual Sustainable Meetings Conference, organized by the Green Meeting Industry Council (GMIC), convened in Montreal this year on April 22-25. Read Part 1 of our report.
6 tips for innovative banquets
Don't confuse "innovation" with "popular." They are two very different areas.
Dedicated social ‘hubs’ keep attendees nearby
One of the most important parts of a conference or event is a place dedicated to the art of networking. Social spaces are quickly becoming the go-to place or “hub” at a conference or event. It’s where you meet peers, collaborate and network. Gone are the days of finding a coffee shop or bar to [...]
F&B shortfalls? You have options
I did some work for a client last month who had a nice-size food & beverage minimum to play with. Or rather I had a rather large-size F&B minimum to play with. We fed and watered the people all day long. All the guests of this high-income group enjoyed themselves very much. No one wanted [...]
Please, no chocolate fountains!
Love is in the air …
Valentine’s Day — Feb. 14 is here (or gone). The day we either love, or hate, or the day we would love to hate. It’s always a bit awkward for planners who have an event falling over Cupid’s holiday. Especially if your attendees are primarily men and the destination is out of town. So [...]
