Start at the end, and you will end up on top
Setting goals — creating excitement for a new product launch or helping the sales force deal with change, for example — should be what drives you. Your theme and message should support the goal. 
Sustainable Meetings Conference 2012: Games, blinks and weavers
This year's Sustainable Meetings Conference convened in Montreal on April 22-25. Part 2 of our report considers "gamification," the "blink" concept and weavers.
6 tips for innovative banquets
Don't confuse "innovation" with "popular." They are two very different areas.
Technology primer: Part 1 — Marketing with QR Codes
QR codes are designed specifically to direct users to a mobile-optimized webpage. They are great for both pre-event marketing and on-site event engagement.
Don’t worry, you can make your event ‘brain-friendly’
There are lots of things you can do to shock your attendees out of their stupor.
Dedicated social ‘hubs’ keep attendees nearby
One of the most important parts of a conference or event is a place dedicated to the art of networking. Social spaces are quickly becoming the go-to place or “hub” at a conference or event. It’s where you meet peers, collaborate and network. Gone are the days of finding a coffee shop or bar to [...]
You can turn LinkedIn contacts into attendees
Is LinkedIn just another place to broadcast your event in hopes of people seeing it, or is there more here?
If you’re like most meeting planners, you’re struggling to use LinkedIn in ways that get people to register and attend your events. Yes, LinkedIn provides an innovative event registration tool. But turning contacts and group members [...]
