Invitations: Please be clear!
Be specific when you do party invitations. When you host a party, it's your responsibility to write the invitation with as much clarity as possible. 
You can turn LinkedIn contacts into attendees
Is LinkedIn just another place to broadcast your event in hopes of people seeing it, or is there more here?
If you’re like most meeting planners, you’re struggling to use LinkedIn in ways that get people to register and attend your events. Yes, LinkedIn provides an innovative event registration tool. But turning contacts and group members [...]
The principles of meeting design, Part V: Unity
Table of contents for The five principles of meeting designThe five principles of meeting design: Part IThe five principles of meeting design, Part II: ProportionThe five principles of meeting design, Part III: RhythmThe five principles of meeting design, Part IV: EmphasisThe principles of meeting design, Part V: UnityWhat makes a meeting great? What is [...]
Tweet this: Six Twitter tips for event marketers
When it comes to marketing events using Twitter, planners either love it with the fanaticism of an evangelist or avoid it like the plague. The truth is that Twitter, like any other marketing tool, is no one-size-fits-all solution, but makes a great addition to your event marketing mix when you engage in the best practices [...]
The hidden impact of post-event marketing
Marketing is often seen as a one-trick pony — to drive attendance to the event — and therefore it is utilized almost exclusively in the pre-event phase. Yet marketing is capable of doing so much more. Post-event marketing does three things extremely well:
It maintains momentum for the next event.
It encourages and supports the actions the [...]
Stop selling and start engaging on social media
Whether you’re in charge of marketing an event, handling social media for your association or monitoring brand awareness, here are some essential best practices you need to understand if you want to engage your audience and turn them into evangelists for your event, company or association. Thank you @GammetGuy, @TheTimHayden, @PaulaBerg, @Banff_Squirrel, @JohnGroh, @BVMatson, @RobertPatterson, [...]
Do you know how to promote and sell your meetings?
At IMEX America, I had the pleasure of attending a keynote delivered by Peter Sheahan, author of the business books “Flip: How to Turn Everything You Know on Its Head-and Succeed Beyond Your Wildest Imaginings,” “Generation Y: Thriving and Surviving With Generation Y at Work,” and “Making It Happen: Turning Good Ideas Into Great Results.” His [...]
