A word to the wise: Mailing lists get outdated as fast as people change Facebook statuses, and positive results are rarely achieved from a one-mailer marketing piece.
The simplest way to measure it is to look at which marketing vehicles enabled you to fill seats in the fastest, most cost-efficient way possible.
It happens so often, I want to scream. Instead of giving me a list I can read and save, I’m sent scrolling through a variety of slow-loading pictures with captions.
Understanding data makes you more strategic and efficient. It helps you drive revenue, create a quality experience and know who will come to your event. What's not to like?
Words alone can fail to evoke the same emotional connection or intellectual activity that a picture does.
This is a great time to talk about the latest must-have tech tools to make your job easier and create a more engaging experience for attendees.
You can fail-proof your event, and it's actually easier than you might think.