Event Marketing & PR

Time running low? Put your creativity to work

Most participants need time to get an event on their calendar, but a last-minute push can work to your advantage.  More

No shows? Please say it ain’t so

There are lots of reasons people cancel at the last minute. Aside from a work or family emergency, most can be thwarted in advance. More

Wait! Don’t tell me (you forgot to register)!

Event managers are getting creative and front-loading event attendance. Here are some of their strategies. More

9 steps to finding your super fans and putting them to work

Find your best brand ambassador and put them to work for you. More

Social media: The event planner’s brother from another mother

The more you combine social media and marketing throughout the process, the more successful each event will be. More

Case study: Creating a team of brand ambassadors

Community-building tips can easily be adapted by meeting and event planners. More

Are you getting the most out of each meeting?

Aside from the things you normally do when planning a meeting, you can do more to make sure you're getting the most out of every effort.  More