Most participants need time to get an event on their calendar, but a last-minute push can work to your advantage.
There are lots of reasons people cancel at the last minute. Aside from a work or family emergency, most can be thwarted in advance.
Event managers are getting creative and front-loading event attendance. Here are some of their strategies.
Find your best brand ambassador and put them to work for you.
The more you combine social media and marketing throughout the process, the more successful each event will be.
Community-building tips can easily be adapted by meeting and event planners.
Aside from the things you normally do when planning a meeting, you can do more to make sure you're getting the most out of every effort.