Most participants need time to get an event on their calendar, but a last-minute push can work to your advantage.
It’s almost gotten to the point where attendees expect every major event to have a dedicated app. And why not? If you do it right, it’s a great way to engage your audience before, during and after.
There are lots of reasons people cancel at the last minute. Aside from a work or family emergency, most can be thwarted in advance.
Event managers are getting creative and front-loading event attendance. Here are some of their strategies.
Find your best brand ambassador and put them to work for you.
The more you combine social media and marketing throughout the process, the more successful each event will be.
Community-building tips can easily be adapted by meeting and event planners.