The simplest way to measure it is to look at which marketing vehicles enabled you to fill seats in the fastest, most cost-efficient way possible.
Words alone can fail to evoke the same emotional connection or intellectual activity that a picture does.
You don’t have to write a tome or hire outside resources to build an arsenal of engaging content.
Swag isn't simple anymore. Now your giveaways have to pass countless tests.
Most participants need time to get an event on their calendar, but a last-minute push can work to your advantage.
It’s almost gotten to the point where attendees expect every major event to have a dedicated app. And why not? If you do it right, it’s a great way to engage your audience before, during and after.
There are lots of reasons people cancel at the last minute. Aside from a work or family emergency, most can be thwarted in advance.