Event Marketing

Time running low? Put your creativity to work

Most participants need time to get an event on their calendar, but a last-minute push can work to your advantage.  More

20 tips for making your event apps addictive

It’s almost gotten to the point where attendees expect every major event to have a dedicated app. And why not? If you do it right, it’s a great way to engage your audience before, during and after. More

No shows? Please say it ain’t so

There are lots of reasons people cancel at the last minute. Aside from a work or family emergency, most can be thwarted in advance. More

Wait! Don’t tell me (you forgot to register)!

Event managers are getting creative and front-loading event attendance. Here are some of their strategies. More

9 steps to finding your super fans and putting them to work

Find your best brand ambassador and put them to work for you. More

Social media: The event planner’s brother from another mother

The more you combine social media and marketing throughout the process, the more successful each event will be. More

Case study: Creating a team of brand ambassadors

Community-building tips can easily be adapted by meeting and event planners. More