There are lots of reasons people cancel at the last minute. Aside from a work or family emergency, most can be thwarted in advance.
Event managers are getting creative and front-loading event attendance. Here are some of their strategies.
Find your best brand ambassador and put them to work for you.
The more you combine social media and marketing throughout the process, the more successful each event will be.
Community-building tips can easily be adapted by meeting and event planners.
The traditional model of event marketing is broken. Here are tips to get you back on track.
Partnership is a new normal approach to how business gets done. That doesn’t mean it's right for everyone. Check out five important things to keep in mind.