Technology primer: Part 1 — Marketing with QR Codes
QR codes are designed specifically to direct users to a mobile-optimized webpage. They are great for both pre-event marketing and on-site event engagement. 
The principles of meeting design, Part V: Unity
Table of contents for The five principles of meeting designThe five principles of meeting design: Part IThe five principles of meeting design, Part II: ProportionThe five principles of meeting design, Part III: RhythmThe five principles of meeting design, Part IV: EmphasisThe principles of meeting design, Part V: UnityWhat makes a meeting great? What is [...]
Five sneaky little ways (you might be missing) to promote events
Not every event promotion needs to cost a lot, or take a lot of effort. In fact, there are a handful of very effective marketing tools every event planner and stakeholder has access to that are often entirely overlooked in the flurry of other planning activities. Planners that have used some or all of these [...]
The five principles of meeting design, Part IV: Emphasis
Keeping the emphasis in focus creates meetings that warrant rave reviews.
The hidden impact of post-event marketing
Marketing is often seen as a one-trick pony — to drive attendance to the event — and therefore it is utilized almost exclusively in the pre-event phase. Yet marketing is capable of doing so much more. Post-event marketing does three things extremely well:
It maintains momentum for the next event.
It encourages and supports the actions the [...]
Convert Facebook fans to attendees in three easy steps
If you’re like most planners, you’re trying to turn Facebook fans into event attendees or registrants. Getting it done is easier than you think.
After a year of interviewing planners and businesses experiencing remarkable success using social media I found the common thread: They’re giving attendees a reason to offer more than a “like.”
Here’s their trick: [...]
Where does marketing fit in the event planning process?
According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list of other considerations, including strategic planning, project management, risk management, administration, human resources, stakeholder management, meeting design and site management. So it’s no surprise that for many planners, marketing is an afterthought.
Most likely, this [...]
