With so many conferences in competition, event organizers need to become more savvy about the value they offer.
If your site inspection begins when your CSM greets you in the lobby, you’re leaving things undone.
What would happen if meetings and events were designed to answer attendees’ needs instead of corporate mandates? That’s the question behind design thinking for events, a process intended to create more effective, relevant and enjoyable learning environments and experiences.
Replace the predictable conference cocktail party with dine-outs, a ticketed event, a tour or private dinner. Be creative!
By 2025 there will be an estimated 9 billion people on the planet. All will be consumers of goods, energy, food and resources.
This attention to detail separates the most successful planners from the rest of the pack.
When does it make sense to do catering in an exhibit? We have some food for thought.