Six ways to make your awards show rock
Let’s face it Sunshine, your awards banquet has seen better days. Basically, it sucks and everyone knows it. You have been pedaling the same boring food, the same crappy venue, the same suckity, suck-fest for years and quietly, even you would rather go grocery shopping than sit at that table up front, sipping that crap [...] 
Best practices for organizing customer/employee appreciation events
You’re sitting at your desk, decompressing from the last event and your boss walks in with your next assignment: an appreciation event for customers and/or employees. Sound exciting or scary? Maybe a little of both, but let’s get you to a place of comfort, excitement and success!
Appreciation events cater to the attendee. This event will be used to [...]
Joan Eisenstodt’s Meetings Beyond Logistics: Principles, Practices & Play
Table of contents for PYM Knowledge SeriesIntroducing the PYM Knowledge SeriesHow to save time and money with CVBsTeam-building tips and ice breakersWhere has the relationship gone? How meeting planners and suppliers can best work togetherBetter planning through technologyContract tips and trapsFood and beverage: The good, the bad and the ugly, Part IF&B: The good, the [...]
Tips for planning an executive retreat on a tight budget
Most people would argue that best seat on a Boeing 757 is not 19-C, and that any seat in first class would be better.
But what do those seats offer that seat 19-C does not? Free drinks? If I am flying out at 10 a.m., do I really need a cocktail? More leg room, you say? [...]
Outsourcing your meetings, in full or part: a primer
Before starting my business as an independent meeting planner, I was the director of meetings for a large Texas state association. At the time, it never would have occurred to me to hire a third party planner because I had a staff, and we were able to handle all the demands of our meetings. Since [...]
The magic fix for low event attendance
Recently many successful events have seen attendance numbers dropping. Event stakeholder reactions vary wildly – from canceling the event entirely, to redoubling marketing efforts. Happily, neither of these approaches are inherently right or wrong. The trick is to know why attendees aren’t coming, and how organizations can then address the objections keeping those attendees away.
Magic [...]
Using digital platforms to promote events
Determining the best marketing method for your event is challenging in the age of social media. The number of tools to use has expanded, but they might not all fit your program’s format. Similarly, the method for generating a consumer-based trade show audience is completely different from what you would use for an internal meeting. [...]
