The main question: Do you want them to watch and walk away, or participate and stay?
Be courageous. Embrace change. People want a different experience. Now give it to them.
It's our job as planners to specify the plate size and give our guests the food we have purchased.
Sourcing hotels can be a huge drag on your already busy schedule. How do you get your meeting requests noticed? How do you ensure that you’re getting the best deal?
With so many conferences in competition, event organizers need to become more savvy about the value they offer.
If your site inspection begins when your CSM greets you in the lobby, you’re leaving things undone.
What would happen if meetings and events were designed to answer attendees’ needs instead of corporate mandates? That’s the question behind design thinking for events, a process intended to create more effective, relevant and enjoyable learning environments and experiences.