Before starting my business as an independent meeting planner, I was the director of meetings for a large Texas state association. At the time, it never would have occurred to me to hire a third party planner because I had a staff, and we were able to handle all the demands of our meetings. Since [...]
Recently many successful events have seen attendance numbers dropping. Event stakeholder reactions vary wildly – from canceling the event entirely, to redoubling marketing efforts. Happily, neither of these approaches are inherently right or wrong. The trick is to know why attendees aren’t coming, and how organizations can then address the objections keeping those attendees away. Magic [...]
Determining the best marketing method for your event is challenging in the age of social media. The number of tools to use has expanded, but they might not all fit your program’s format. Similarly, the method for generating a consumer-based trade show audience is completely different from what you would use for an internal meeting. [...]
Novelist William Gibson was right when he said that the future is already here — it’s just unevenly distributed. While some professional planners struggle with how to make time for social media initiatives, others are integrating science fiction-inspired technologies. Here are some hi-fi and low-fi ways to collaborate on the cutting edge.
Your big meeting just wrapped up and you’re feeling pretty proud of yourself. After all, you had some of the best and brightest industry experts delivering relevant, “need to know now” information in slickly produced keynote presentations at well-attended general sessions. Your schedule was chock-full of educational breakout sessions, with more information presented by strong [...]
Audiences have always used an informal backchannel to discuss events, but Twitter puts those conversations on steroids and broadcasts them for all the world to see. “It’s amazing how rapidly the Twitter backchannel has been adopted among audiences,” says Cliff Atkinson author of “The Backchannel – How Audiences Are Using Twitter and Social Media … [...]
Everyone who’s tired of seeing picnic lunch menus that feature grilled 6-oz. burgers and chicken raise your hand and say “I”! Since we’re in prime picnic months, allow me to suggest some picnic-themed banqueting items that can give this ho-hum menu a “food lift.” Salads I am not a fan of deviled eggs, yet I would not recommend [...]