These four tips can keep you from embarrassing yourself or your client.
Much of human behavior can be explained by the phrase "behavior that is rewarded is repeated."
Swag isn't simple anymore. Now your giveaways have to pass countless tests.
Doing your homework -- around weather, customs, politics and more -- will ensure your event is memorable for all the right reasons.
Strategic planning is a tool. Make sure it's something you can live with, not something you'll avoid.
On which part of the spectrum do you fall? This list might open some eyes.
Master of Service agreements are the first step into a relationship with a new client. Step carefully.