Ask any first-time attendee what he/she feels as they stand at the entrance to their first big-time trade show. Fear? Trepidation? Dread?
Like most any event you do, your approach to trade shows will dictate whether the time you spend is valuable or useless. So go prepared.
Much of human behavior can be explained by the phrase "behavior that is rewarded is repeated."
Doing your homework -- around weather, customs, politics and more -- will ensure your event is memorable for all the right reasons.
Strategic planning is a tool. Make sure it's something you can live with, not something you'll avoid.
On which part of the spectrum do you fall? This list might open some eyes.
When traveling abroad, the language changes even when English is spoken, but the real humdinger is making metric conversions.