This visual tool is a great way to spark interest in your next event as part of an integrated marketing plan.
Using social media the right before before an event can limit no-shows and build buzz.
Designing and implementing a mobile event app is an exercise in essence and relevance. Try to be relevant rather than complete or cool.
The key to SoMeT's success: Attendees give input on all major conference elements, from host cities to speakers.
How do you get people to download your conference app before they get on-site? You can up your adds by following three simple guidelines.
Several months ago a colleague let me know a fake Twitter account had been set up in my professional name. Thus began the battle of my life.
Did you know some of the most visible companies in America are leaving their proverbial car door unlocked every day? If you wanted to, you could sneak in and hijack their most valuable commodity: their reputation.