With the right approach, you can break through the noise, achieve your fundraising goals and strengthen ties to your core audience.
It happens so often, I want to scream. Instead of giving me a list I can read and save, I’m sent scrolling through a variety of slow-loading pictures with captions.
Given how fast things change in the mobile and social media worlds, there's more you need to know to have a fantastic fall event season.
About 48 percent of Google searches take place on mobile devices. With this number expected to climb, event marketers can’t afford to get left behind.
The ultimate promo piece is something that gets significant use or sits in clear view on a client’s desk, gently reminding them just how awesome you are.
Almost all of us are guilty of logging into virtual events and then proceeding to multitask. How can we expect our attendees to act any differently? Because we can.
Connectivity, especially the wireless variety, has apparently jumped up the list of human needs to a spot somewhere between food/water/shelter and a comfortable temperature.