Creating community and conversation, online and off
In today’s world, communities have evolved. They are now created in both online and offline environments. 
Organize a blended conference like a pro
Hosting an event can be quite complicated, but add to the mix attendees participating in person, remotely and watching a livestream, and you have a whole new challenge — and opportunity — on your hands.
Technology primer: Part 1 — Marketing with QR Codes
QR codes are designed specifically to direct users to a mobile-optimized webpage. They are great for both pre-event marketing and on-site event engagement.
7 mobile apps that will change your life (and save your back)
Table of contents for Meeting technology 101Meeting technology 101: Tools that save timeMeeting technology 102: Tools that save moneyMeeting technology 103: Tools that spark interactionMeeting technology 104: Using video as a communications toolMeeting technology 105: Cutting-edge collaboration tools7 mobile apps that will change your life (and save your back)Five cheap and easy tips for livestreaming [...]
Tweet this: Six Twitter tips for event marketers
When it comes to marketing events using Twitter, planners either love it with the fanaticism of an evangelist or avoid it like the plague. The truth is that Twitter, like any other marketing tool, is no one-size-fits-all solution, but makes a great addition to your event marketing mix when you engage in the best practices [...]
The three habits of successful social meeting planners (VIDEO)
There is a simple, step-by-step way to make social media put butts in seats. Whether you work for yourself, for a bureau or a not-for-profit association you can grow attendance with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn and blogs. Whether you’re trying to get association members or corporate executives to attend virtual or live [...]
Convert Facebook fans to attendees in three easy steps
If you’re like most planners, you’re trying to turn Facebook fans into event attendees or registrants. Getting it done is easier than you think.
After a year of interviewing planners and businesses experiencing remarkable success using social media I found the common thread: They’re giving attendees a reason to offer more than a “like.”
Here’s their trick: [...]
