The study is based on a sample of more than 125,000 individual email campaigns, 3 billion attempted sends, 400 million opens and 55 million clicks. It looked at conferences and events as well as three other industries.
The annual survey of the International Association of Professional Congress Organisers shows that the number of meetings are increasing in various sectors, from slowly to consistently. The survey tracks the activities of IAPCO members, representing more than 120 professional organizers, meeting planners and managers of international and national congresses, conventions and special events from 41 countries. A look [...]
Atlanta's Westin Peachtree Plaza, the largest Green Seal Silver Level-certified convention hotel in the Southeast, is giving meeting attendees a behind-the-scenes look at its sustainability, conservation and environmental-efficiency practices.