Visit Salt Lake is going all out to woo meeting planners who pass on the city (population 192,000 plus) as a potential venue because they think the town rolls up the sidewalks at sundown, thanks to traditional Mormon taboos on caffeine, alcohol and nightlife — all mainstays of modern meetings and conventions.
The CVB developed the microsite “There’s Nothing to Do in Salt Lake,” which features an edgy video that aims to refute the city’s “No Drinking”/”No Dining”/”No Fun” image. Clicking the “Plan My Night” button on the homepage turns it into (dare we say it?) a virtual slot machine that delivers three suggestions for drinking, dining and fun. Want more choices? Keep clicking the “Spin Again” button until you find a locale that grabs you.
Well, almost. Salt Lake City still has some quirky drinking laws, which the CVB details in a lighthearted explanation on its “Drinking in Utah” page. But the convention bureau also has invested in building apps, mobile sites, microsites and social media hubs for digitally savvy planners and attendees. And not a single dining photo on the Plan My Night page features Jell-O (the city leads the nation in per-capita consumption).