PCMA is expanding its content partnership with BOB.tv, the online content-publishing platform that delivers curated news and educational content for event professionals.
PCMA says it will use BOB.tv as part of its digital content strategy to provide personalized information to members worldwide. PCMA is one of four BOB.tv partners, along with the American Society of Association Executives, the International Association of Exhibitions and Events, and Meeting Professionals International. (MPI is Plan Your Meetings’ parent company.)
The BOB.tv platform provides news and informational or educational videos, including many that meeting planners can view to earn certification or continuing-education hours. BOB.tv also provides content for business, health-care and supply-chain professionals.