Three Colorado resorts dedicated to delivering exceptional group experiences are inviting meeting and event planners to come see for themselves Aug. 17-20. Their point: You don’t need a massive budget to enjoy what the Centennial State has to offer.
The three – The Steamboat Grand, Beaver Run Resort and Copper Mountain Resort – have joined with Plan Your Meetings to form the Mountain Meeting Alliance. Its goal is to raise awareness of mountain destinations within the meetings community, to bring more exposure to independent properties and mountain locations, to maximize marketing and sales dollars, and to create more opportunities to showcase the properties by creating a brand that’s synonymous with what they do.
The Alliance is targeting meeting planners who are searching for a peaceful and quiet environment, and who value a destination connected to nature, says Evan Casey, VP of sales and marketing for Play Your Meetings. The goal is help them understand how the true mountain experience these resorts offer will enable them to meet their meeting objectives.
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