Over the years, from various sources I have collected questions that many meeting professionals would welcome hearing from speakers, either those whom they have booked or with whom they are considering booking.
While meeting professionals certainly could develop these FAQs in advance, in can be much more comforting to encounter speakers who have the wherewithal to ask.
Here are questions that I would like speakers to ask planners. (And if the speakers aren’t asking you these questions, you’d do well to broach these topics.)
- Explain the goals and objectives of your meeting or conference. Do these goals and objectives support your organization’s mission?
- Can you describe the audience. Age range? Newbies? Veterans? Spouses or guests? Distance traveled? What is the percentage of men versus women?
- What else occurs at this meeting? What takes place right before and after my program? How has the audience reacted previously?
- How much time should my part of the program take?
- Are there networking opportunities for audience members?
- Is your audience responsive to interactive sessions? Can you cite previous examples of such interactive sessions?
- Are there any words or issues to avoid?
- What are the key measurements of success for this program? Do you employ ROI measures overall and individually per session?