So you’ve done your homework, researched the market, cut a great deal and are so proud of yourself. Then, six, eight or 18 months later, your conference or event starts to fall apart because of market uncertainty, losses in sponsorship or, in the case of a first time event, your marketing machine is too slow […]
I write many of these articles due to an experience that I have had with a client. If you follow me at all, you’ll find that I often stress that great planning up front, makes all the difference in the world. Especially, when it comes to mitigating a short fall. Attrition is something better avoided […]
How to make positives out of negative situations, current contract negotiation trends and maintaining marketshare were some of the topics discussed at Table One at the 2010 Town Hall Austin, held at the AT&T Executive Education & Conference Center on Feb. 24.
Despite talk of the recession being over, controlling event expenses remains a top concern for meeting professionals. At the 2010 PCMA Convening Leaders conference on January 12, Plan Your Meetings led a “Making Cents” roundtable between planners and suppliers designed to help them discover win-win solutions to current budgetary challenges. What follows is a summary […]
Questions tackled at Table One included: How do you help clients keep their meetings from being canceled? How do you reach the corporate market? How do you deal with attrition and cancellations? And how do you convince your boss that travel and/or marketing expenditures are necessary?
The Meetings Community (MeCo), a networking community for meeting professionals, has launched an innovative online forum that allows members facing attrition or cancellation fees to resell unused hotel rooms to other meeting planners. The service is free for both planners and properties…