The real-world application of augmented reality in pop culture has officially begun thanks to Pokémon Go–and it will impact the meeting and event industry.
What does a 4-D virtual reality experience have to do with one of the world’s iconic hotel brands? Is it just a gimmick to reach millennials?
Imagine flipping through a magazine, seeing an ad for a hotel and being able to download meeting room schematics, tour the facility and book rooms without having to visit a website or turn the page. Plan Your Meetings, a meetings media company, has made that and more possible with the industry’s first-ever augmented reality publication: […]
We’re glad you asked. Our 2013 PYM annual guide is filled with several augmented experiences just waiting to be unlocked with your mobile device. How does it work? Put simply, augmented reality is like a QR code that interacts with you.
Meeting professionals may think that avatars, augmented reality and artificial intelligence are the stuff of sci-fi fiction, says MPI in its latest white paper on technology, but those are the very things that could keep the industry from becoming obsolete. The report, titled “Technology: Why Invest and What’s Next?,” tosses around terms you may be […]
If you don’t know the difference between a 3,000 lumen and a 5,000 lumen projector, you’re not alone. Many meeting professionals find event technology daunting and difficult to keep up with. In this PYM Knowledge Series video, a panel of experts, moderated by Jeff Hurt of Velvet Chainsaw Consulting, discuss and demystify several areas of […]
Thanks to @samueljsmith for bringing this to my attention. Look what you can do with the printed page: Now think about what this could do to trade show and conference materials. What applications can you think of for meetings and events? Check Samuel’s blog for more…