While you’re likely to see an ever-increasing number of Cardboard-style VR viewers at meetings and events and being given away at trade shows in the next six, 12, 18 months, it’s important to realize that what you should be focusing on is becoming comfortable with VR—and then learning VR content creation strategy and execution.
What’s the most trendy conference giveaway? Google Cardboard-style virtual reality (VR) viewers that fold flat for travel, are easy to assemble, use your smartphone as the screen and advertise your conference or company’s brand. In case you haven’t seen them before, here’s an example of how they’re being branded for conferences, courtesy the Future of […]
Swag isn’t simple anymore. Now your giveaways have to pass countless tests.
Community-building tips can easily be adapted by meeting and event planners.
It used to be that if you were hosting a corporate meeting or association conference, it was understood it needed a theme. Who can forget the classics? Right Team, Right Time Right Now. The Power of One. Focus on the Future. Better than Ever Together. Mission Possible. The theme sets the tone, in what planners hope […]
Want to know what people are saying about your company or event? Socialmention.com lets you search the Web to see what people are saying about you, how passionate they are about your brand and what kind of influence you have through social media.
As the event industry continues to evolve, one thing is clear: Not only are planners expected to give their clients more for their money, they are required to prove return on investment for each event they participate. It is important that planners have a clear understanding of what event marketing is and how to maximized their […]
Last month, I talked about the value of using public relations to publicize your events. This month, you’re going to learn how to craft the perfect press release (PR).