The simplest way to measure it is to look at which marketing vehicles enabled you to fill seats in the fastest, most cost-efficient way possible.
Given how fast things change in the mobile and social media worlds, there’s more you need to know to have a fantastic fall event season.
Email communications are ripe for misunderstandings. These tips should help you get the most out of your e-correspondence.
Using social media the right before before an event can limit no-shows and build buzz.
Love it or hate it, email is part of your daily life. Last week we shared seven tips for taking control. Here are six more, collected over the years.
Make the tool work for you and not vice versa. You’ll get more work done and feel better about all of it.
There are lots of reasons people cancel at the last minute. Aside from a work or family emergency, most can be thwarted in advance.
Are you in touch with your tachometer? Is it moving forward and causing chill bumps along the way? That’s a good question for all meeting professionals.
Communication basics are a practical necessity.
Written communication can make us look like a superstar or an idiot in the blink of an eye. Some tips …
As meeting planners, we are champions of the power of live, face-to-face communication.
Not every event promotion needs to cost a lot or take a lot of effort. In fact, there are a handful of very effective marketing tools that every event planner and stakeholder has access to that can get overlooked amid other activities. Planners who use some or all of these swear by them, finding that they can raise non-mandatory […]
It’s a snap transferring digital information over e-mails … until your file size starts to max out the inbox. If you’ve been relying on FTP sites and couriers to move data files and presentations from point A to point B, check out YouSendIt.com, a service that allows users to send large files quickly via the Web.