How and where should you promote your event so the attendees you desire can discover it? Let’s take a look at some event website and search engine optimization (SEO) best practices—you want your attendees to find your event easily and through search channels they’re already familiar with.
Everything you do to market your event follows from knowing your audience. Your customers are your audience and today you need to know who they are in much deeper ways than ever before. It is important to reach them in the right places at the right times in the right ways to convince them to attend your event.
Email is the No. 1 communication channel for 85 percent of event planners in a study just released by the event-management software company Bizzabo.
Two recent studies show that events make money, but that sizable percentages of marketers don’t know how much return they’re getting on their investments.
The platform has a drag-and-drop interface that lets planners with no programming experience build and manage mobile event guides and have complete control of the content before, during and after an event.
Words alone can fail to evoke the same emotional connection or intellectual activity that a picture does.
You can fail-proof your event, and it’s actually easier than you might think.
Marketing before, during and after an event is about building an event brand — and generating loyalty.
Most participants need time to get an event on their calendar, but a last-minute push can work to your advantage.
Event managers are getting creative and front-loading event attendance. Here are some of their strategies.
Find your best brand ambassador and put them to work for you.
Community-building tips can easily be adapted by meeting and event planners.
A recent study found that 91 percent of mobile users keep their device within arm’s reach 100 percent of the time.
The traditional model of event marketing is broken. Here are tips to get you back on track.
Partnership is a new normal approach to how business gets done. That doesn’t mean it’s right for everyone. Check out five important things to keep in mind.
Event promoters can increase the value of their events if they take their rich content beyond the four corners of the room with video coverage. Here are some tips.
In Marketing 101, there are the 5 P’s: Product, Placement, Position, Price, People. You must address these squarely from the start.
A virtual event, quite simply, is one that is broadcast over the Internet. It typically has audio of a presenter, and visuals in the format of slides.
You probably knew that Google was the No. 1 search engine, but did you realize that YouTube.com was No. 2? If you’re interested in people knowing more about the events you organize, there’s no better way to spread the word than creating video content. Or, better yet, encouraging potential attendees to create content for you. […]
QR codes are designed specifically to direct users to a mobile-optimized webpage. They are great for both pre-event marketing and on-site event engagement.
If you weren’t able to join us in Atlanta for the March 1 PYM LIVE Event at the Grand Hyatt Atlanta in Buckhead, you missed a couple of incredible sessions on essential planning skills. Luckily we didn’t forget you, so we archived half of it, and the other educational session will be available as a […]
What makes a meeting great? What is the elusive quality, the special magic, that gives your attendees the feeling that something extraordinary is going on? I believe the answer to that lies in committing to the fifth and final principle of meeting design – unity. In visual design, unity is defined as “the underlying principle […]
There is a simple, step-by-step way to make social media put butts in seats. Whether you work for yourself, for a bureau or a not-for-profit association you can grow attendance with tools like Facebook, Twitter, podcasts, YouTube, LinkedIn and blogs. Whether you’re trying to get association members or corporate executives to attend virtual or live […]
Marketing is often seen as a one-trick pony — to drive attendance to the event — and therefore it is utilized almost exclusively in the pre-event phase. Yet marketing is capable of doing so much more. Post-event marketing does three things extremely well: It maintains momentum for the next event. It encourages and supports the […]
According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list of other considerations, including strategic planning, project management, risk management, administration, human resources, stakeholder management, meeting design and site management. So it’s no surprise that for many planners, marketing is an afterthought. Most likely, […]
Event websites that allow for online registration are often considered a part of event marketing. They certainly can be, but it isn’t an automatic function of these sites, which are offered by Cvent, RegOnline, ConstantContact, SignUp4, 123 SignUp and many, many more. Here are the top considerations that will transform your event website from a […]
Recently many successful events have seen attendance numbers dropping. Event stakeholder reactions vary wildly – from canceling the event entirely, to redoubling marketing efforts. Happily, neither of these approaches are inherently right or wrong. The trick is to know why attendees aren’t coming, and how organizations can then address the objections keeping those attendees away. […]
The answer to the question, based on numerous event ROI studies, is that exceptional program content is the single most important attribute of any event – more so than location, theme, activities, duration, timing and even cost. There is no doubt that attendees come to meetings and conferences for a number of reasons. Networking, recognition […]
When it comes to building awareness and driving attendance to your event, e-mails are still one of the best, fastest, cheapest methods. However, most planners struggle with building an e-mail campaign, especially when it comes to two very basic parameters: How many e-mails are the “right” number of touches? How often should e-mails be sent, […]
It used to be that if you were hosting a corporate meeting or association conference, it was understood it needed a theme. Who can forget the classics? Right Team, Right Time Right Now. The Power of One. Focus on the Future. Better than Ever Together. Mission Possible. The theme sets the tone, in what planners hope […]
Every event is different — size, budget, attendee demographics — all vary widely. However, there are six key factors that will ensure your marketing is truly successful, regardless of whether your event is a wedding or a product launch. If you are like many planners, you might tend to jump right into tactics like a […]
If you need help thinking outside the box, you really need to follow our newest advice columnist @MeetingBoy, who really takes things to the next level with his flawless execution of humorous bon mots about office trolls, time-wasting meetings and other onerous workday realities. He talks about a lot of things, but he always circles […]
It’s difficult to ignore the fact that there are 500 million users on Facebook. They all may not be relevant to you, your company, events, social media goals or objectives, but the sheer size of this community makes a viable case for having an effective presence there. If we use a mall analogy, as a […]
As the event industry continues to evolve, one thing is clear: Not only are planners expected to give their clients more for their money, they are required to prove return on investment for each event they participate. It is important that planners have a clear understanding of what event marketing is and how to maximized their […]
In good fiscal years, as well as bad, the topic on every event planner’s mind is: How do we get people to sign up and attend our conference? Of course, in down economic times, that question takes on an even bigger urgency. Although there is no secret sure-fire trick, experienced planners say there are actions […]
I’ve been in the consulting business for a long time and am convinced I’ve seen it all. An executive recently told me that he saw no value in social media, that it was a waste of his already limited resources. In his mind, he felt he must have done something right to have stayed in […]
Events, conferences, and trade shows are an established means to help employees learn from area experts and build personal networks; meet with customers, suppliers, and distributors; generate new business; and see new products. But with the current economic climate, it’s no secret that event marketers are having a tough time maintaining attendance levels and augmenting […]
Traditional event marketing at trade shows, sporting events, nonprofit events and conferences helps sponsors and exhibitors advertise services or products will help make customers’ lives better/easier/more fun. They have less than 30 seconds to attract potential customers/leads into an area to showcase their company’s services or products; then they have less than three minutes to […]
In last month’s column I briefly touched on how we’re not just meeting planners anymore, we’re also event marketing managers, which means we have to prove ourselves through ROI. This month I want to share a specific equation and other techniques on how to accomplish this very difficult task. Since ROI is the World Record-setting […]
It’s no secret that the recent American economy is affecting the events industry. Budgets are being slashed; event attendance is dramatically down; attendees are less willing or able to travel; and those attendees who do show up are feeling the effects of the current economy. As a result, exhibitors are being forced to scrutinize every […]
If you are not using public relations to promote your events, you may be missing a huge opportunity.
Should you brand your event? The answer is almost always yes.