No social media platform remains static. It’s important to keep abreast of changes and adjust how you use each channel.
Given how fast things change in the mobile and social media worlds, there’s more you need to know to have a fantastic fall event season.
Our results were mixed, but we know that avoiding social media is an extinction plan, not a membership strategy.
Using social media the right before before an event can limit no-shows and build buzz.
It’s almost gotten to the point where attendees expect every major event to have a dedicated app. And why not? If you do it right, it’s a great way to engage your audience before, during and after.
Several months ago a colleague let me know a fake Twitter account had been set up in my professional name. Thus began the battle of my life.
The more you combine social media and marketing throughout the process, the more successful each event will be.
From Facebook to Pinterest and every channel in between, go surfing and promote your event to its fullest.
Whether you’re looking for an innovative meeting format for your next event or recommendations on places to stay for a traveling speaking engagement, it’s amazing how much you can learn by asking your peers.
If you’ve started a Facebook fan page for your event, but can’t quite figure out what to post or how to engage your audience, here’s a tip …
You don’t have to spend all day monitoring your social networks. All you need is a free account on Hootsuite.com. You can add profiles for all your LinkedIn, Facebook, Twitter, WordPress and Foursquare accounts. Create columns so you can see when people mention or send direct messages to you. Create lists to focus just on […]
Is LinkedIn just another place to broadcast your event in hopes of people seeing it, or is there more here? If you’re like most meeting planners, you’re struggling to use LinkedIn in ways that get people to register and attend your events. Yes, LinkedIn provides an innovative event registration tool. But turning contacts and group […]
Whether you use YouTube, Facebook, Flickr, iTunes or Vimeo — or all of them — you’re in good company. Primary Research Group has taken a serious look at the video marketing and production practices of more than 60 corporate groups, large and small. Among its findings: 43 percent of those surveyed believe video marketing is […]
Not every event promotion needs to cost a lot or take a lot of effort. In fact, there are a handful of very effective marketing tools that every event planner and stakeholder has access to that can get overlooked amid other activities. Planners who use some or all of these swear by them, finding that they can raise non-mandatory […]
If you’re like most planners, you’re trying to turn Facebook fans into event attendees or registrants. Getting it done is easier than you think. After a year of interviewing planners and businesses experiencing remarkable success using social media I found the common thread: They’re giving attendees a reason to offer more than a “like.” Here’s […]
Determining the best marketing method for your event is challenging in the age of social media. The number of tools to use has expanded, but they might not all fit your program’s format. Similarly, the method for generating a consumer-based trade show audience is completely different from what you would use for an internal meeting. […]
Free Wi-Fi was one of the perks hosted buyers enjoyed at the 2011 IMEX Frankfurt conference, but 72 percent of them used an iPhone to access it, 23 percent used an iPad, and only nine percent used a BlackBerry. That’s a dramatic shift from last year’s smartphone use, when BlackBerry held the edge (47 percent […]
According to MPI Foundation’s FutureWatch 2011, more than 80 percent of meeting planners have smartphones. And addition to the top 100 listed on MeetingApps.com, there are thousands of apps planners can use. But do they? Do you? This great blog posts the many reasons why you could or should use mobile applications during the planning […]
It’s difficult to ignore the fact that there are 500 million users on Facebook. They all may not be relevant to you, your company, events, social media goals or objectives, but the sheer size of this community makes a viable case for having an effective presence there. If we use a mall analogy, as a […]
By guest blogger, Kevin R. Johnston, CMP
Recently I was having a face to face interview (OMG-F2F-Y?) with a person referred to me by one of my social network contacts: A late-20s producer with impressive experience, a great network and the desire to expand her freelance business. Coffee, fresh air and the chance to experience a person’s personality and ability to communicate one-on-one was very refreshing.
You see, it’s my “baby boomer” traits that drive my need to see and interact in person…
The term “blog” is short for “Web log,” a Web site that contains commentary on various subjects. Blogging is an interactive way for planners to keep in touch with coworkers, clients and event attendees. However, most people tend to give up on blogs because the format is unfamiliar and a lack of traffic. Here are […]
OK, so I’m a typical Gen Xer: I’ve got MySpace, Facebook, Quechup, LinkedIn and SecondLife profiles; I subscribe to blogs and list serves and have been known to podcast. But, it never fails to amaze me how many of my peers think what they broadcast on the Internet is private. Excuse me, but if you’ve got a LiveJournal or profile page set to public, people are going to read about how you chose to play golf instead of go to work.