Or, how to sell more exhibit space and keep everyone happy.
In 2010, 116,000 international participants could not attend U.S. trade shows because of visa issues, says a new Oxford Economics study commissioned by the Center for Exhibition Industry Research (CEIR). The number includes 78,400 international attendees and 37,900 international exhibitors. Oxford Economics estimates that if visa barriers were removed, the U.S. economy would realize a […]
Traditional event marketing at trade shows, sporting events, nonprofit events and conferences helps sponsors and exhibitors advertise services or products will help make customers’ lives better/easier/more fun. They have less than 30 seconds to attract potential customers/leads into an area to showcase their company’s services or products; then they have less than three minutes to […]