When you’re using a DIY approach to creating video content, it’s important to master the basics. It can be a steep learning curve, and I’m still learning, but here are important lessons I’ve learned so far.
No social media platform remains static. It’s important to keep abreast of changes and adjust how you use each channel.
Tips to keep your LinkedIn profile optimized and easy to find.
While there are many talented event organizers out there, fewer are comfortable with the tools available that make it possible to become a thought leader and to build a personal professional brand that employers and clients will be attracted to. Here are three ways to help them do just that via LinkedIn.
It’s almost gotten to the point where attendees expect every major event to have a dedicated app. And why not? If you do it right, it’s a great way to engage your audience before, during and after.
From Facebook to Pinterest and every channel in between, go surfing and promote your event to its fullest.
These days, event planners who aren’t integrating social media into their events are falling farther and farther behind. Here are some tips on catching up.
You don’t have to spend all day monitoring your social networks. All you need is a free account on Hootsuite.com. You can add profiles for all your LinkedIn, Facebook, Twitter, WordPress and Foursquare accounts. Create columns so you can see when people mention or send direct messages to you. Create lists to focus just on […]
Is LinkedIn just another place to broadcast your event in hopes of people seeing it, or is there more here? If you’re like most meeting planners, you’re struggling to use LinkedIn in ways that get people to register and attend your events. Yes, LinkedIn provides an innovative event registration tool. But turning contacts and group […]
Not every event promotion needs to cost a lot or take a lot of effort. In fact, there are a handful of very effective marketing tools that every event planner and stakeholder has access to that can get overlooked amid other activities. Planners who use some or all of these swear by them, finding that they can raise non-mandatory […]
Determining the best marketing method for your event is challenging in the age of social media. The number of tools to use has expanded, but they might not all fit your program’s format. Similarly, the method for generating a consumer-based trade show audience is completely different from what you would use for an internal meeting. […]
Free Wi-Fi was one of the perks hosted buyers enjoyed at the 2011 IMEX Frankfurt conference, but 72 percent of them used an iPhone to access it, 23 percent used an iPad, and only nine percent used a BlackBerry. That’s a dramatic shift from last year’s smartphone use, when BlackBerry held the edge (47 percent […]
By guest blogger, Kevin R. Johnston, CMP
Recently I was having a face to face interview (OMG-F2F-Y?) with a person referred to me by one of my social network contacts: A late-20s producer with impressive experience, a great network and the desire to expand her freelance business. Coffee, fresh air and the chance to experience a person’s personality and ability to communicate one-on-one was very refreshing.
You see, it’s my “baby boomer” traits that drive my need to see and interact in person…
The term “blog” is short for “Web log,” a Web site that contains commentary on various subjects. Blogging is an interactive way for planners to keep in touch with coworkers, clients and event attendees. However, most people tend to give up on blogs because the format is unfamiliar and a lack of traffic. Here are […]