In order to get the 5 P’s right, there is one foundational strategic action that must be taken. It is to question your assumptions.
The room has been set to perfection, the swag bags have been filled with your favorite giveaway items, and the last item on the magical check list has been crossed off. Now it is time to close your eyes, take a deep breath and pray that the attendees will arrive. No matter how well designed, […]
As the event industry continues to evolve, one thing is clear: Not only are planners expected to give their clients more for their money, they are required to prove return on investment for each event they participate. It is important that planners have a clear understanding of what event marketing is and how to maximized their […]
I’ve been in the consulting business for a long time and am convinced I’ve seen it all. An executive recently told me that he saw no value in social media, that it was a waste of his already limited resources. In his mind, he felt he must have done something right to have stayed in […]
Events, conferences, and trade shows are an established means to help employees learn from area experts and build personal networks; meet with customers, suppliers, and distributors; generate new business; and see new products. But with the current economic climate, it’s no secret that event marketers are having a tough time maintaining attendance levels and augmenting […]
For months now, hotels and convention and visitors bureaus (CVB) have been scratching their heads over the increase in canceled meeting business and scrambling to find new ways to attract groups. At Florida Encounter, hotel and CVB representatives held a roundtable to discuss what they were doing to maintain or grow business. “Our goal is […]
Should you brand your event? The answer is almost always yes.
The best-planned event will not be considered a success if attendance is low. Therefore, event marketing strategy is a key part of success. Unfortunately, there is no set formula that always works. Marketing strategies may include print ads, television ads, electronic brochures, Web sites, billboards, Internet ads, radio ads, public service announcements, direct mail, e-mail, formal invitations, electronic invitations, blogs and other new media. Before you determine your plan, here are some important questions to consider: