Don’t alienate the fastest-growing segment at your events by talking about millennials like we aren’t in the room.
Instead of creating a marketing plan targeted specifically to Gen Y, CVBs should adopt a “millennial mindset” and adapt marketing tactics to this digital era, says Destination Marketing: The New Wave report.
Your annual meetings are probably no longer dominated by well-coiffed, suit and tie, Mercedes-driving, work-centric, loyal 40 to 60-year-olds. Today, you may well find an influx of latte-sipping, flip-flop wearing, multi-tasking, iPad-toting 21 to 39-year-olds. While each generation, from Traditionalist to Millennials, has specific traits and communication characteristics, they also have some commonalities, especially when […]