Follow-up is one of the most important aspects of event design, but it’s also the most neglected areas of corporate event planning. Here are 11 steps you can take to achieve measurable ROI.
Two recent studies show that events make money, but that sizable percentages of marketers don’t know how much return they’re getting on their investments.
According to the latest survey from Penton Research, 81 percent of responding event planners expect 2015 to be as good or better for them as 2014. All told, 45 percent say they expect to stage more events in 2015 than they did in 2014, while 36 percent say they will likely stage the same number. Only 5 percent […]
As the third edition of IMEX America prepares to open in Las Vegas this week, it seems the mood of America is moving in the right direction — government lockdown or not. The results from the latest IMEX America Index of Optimism survey show a very slight increase of 1 percent (to a total of […]
In a world with technology that connects people in every way possible, there’s still something to be said about face-to-face contact. That’s the message of a survey from Certain Inc. in San Francisco.
One of my favorite quotes from Harvey Mackay is, “If you don’t have a destination, you’ll never get there.” How true this is for our client’s events
After you know what attendees learned, did, and how that affected the organization financially — only then are you ready to measure ROI.
The answer to the question, based on numerous event ROI studies, is that exceptional program content is the single most important attribute of any event – more so than location, theme, activities, duration, timing and even cost. There is no doubt that attendees come to meetings and conferences for a number of reasons. Networking, recognition […]
Although the perception of meetings is not as big a concern as it was a few years ago, the intense scrutiny the industry experienced in 2008-09 will continue to influence how meetings and events are designed going forward. Budgets will remain tight, there still will be fewer perks for attendees, and planners will continue to downscale […]
How do you quantify the results of your meetings and events? If you’re only using attendee satisfaction to determine the return on investment (ROI), you could be doing your organization a disservice. A recent National Business Travel Association study shows that only 31 percent of organizations move beyond attendee satisfaction to assess the learning that […]
Questions asked at this table included: What marketing methods are giving you the best ROI? and If you are operating with a skeleton crew, how are you maintaining high levels of customer service?
A large majority (67%) of planners responding to FutureWatch 2005, an annual report by Meeting Professionals International (MPI) and American Express, indicate they always or frequently measure ROI, with post-event attendee surveys the measurement tool of choice followed by meeting budget and revenue reports, and client feedback. But 68 percent of suppliers indicated planners seldom […]