In order to get the 5 P’s right, there is one foundational strategic action that must be taken. It is to question your assumptions.
When I tell people I’m a meeting designer the same question always comes back – “What does that mean?” Even seasoned meeting planners sometimes don’t really know what a meeting designer is supposed to do. There’s an idea that meeting design is all about up-lighting and napkin colors. Sometimes that’s true, but the real benefit […]
Marketing is often seen as a one-trick pony — to drive attendance to the event — and therefore it is utilized almost exclusively in the pre-event phase. Yet marketing is capable of doing so much more. Post-event marketing does three things extremely well: It maintains momentum for the next event. It encourages and supports the […]
According to MPI’s recently released Meeting and Business Event Competency Standards (MBECS), marketing ranks low in importance after an impressive list of other considerations, including strategic planning, project management, risk management, administration, human resources, stakeholder management, meeting design and site management. So it’s no surprise that for many planners, marketing is an afterthought. Most likely, […]
The No. 1 question we get from our planners is “How do you find the time to use social media effectively?” David Meerman Scott, author of “The New Rules of Marketing and PR,” suggests you treat it as exercise and “make it a part of your life.” Follow this link if you want to hear […]
You plan it and they come, but if attendees don’t feel welcome or want to participate, your event is a failure. As events become more sophisticated, planners need to be more savvy about creating entrance points for people to interact with each other and feel like they’re being heard. Luckily, there are several tech tools that can help.
As the event industry continues to evolve, one thing is clear: Not only are planners expected to give their clients more for their money, they are required to prove return on investment for each event they participate. It is important that planners have a clear understanding of what event marketing is and how to maximized their […]
Events, conferences, and trade shows are an established means to help employees learn from area experts and build personal networks; meet with customers, suppliers, and distributors; generate new business; and see new products. But with the current economic climate, it’s no secret that event marketers are having a tough time maintaining attendance levels and augmenting […]
The word “stimulus” is on everyone’s lips. From corporate presidents to the President of the United States, stimulating an economy in recession and reviving fallen businesses seems to be the main topic of conversation. The word also applies to the workforce: A stimulated employee is usually a motivated one. However, recent media and government criticism […]
Questions at the table included: How do you attract new business? How do you introduce your services to planners? and How do you get planners to book with you?
Questions discussed at this table were: What can you do to distinguish yourself and rise above the competition? and How can you get creative with small budgets without selling your services short?
Questions asked at this table included: How do you turn a NO into a YES? and How can PYM help you in these uncertain times?
One event marketing strategy that won’t cost you any money, but could help you meet and exceed your attendance goals is viral, or “buzz,” marketing. Viral marketing is a strategy that encourages individuals to pass on marketing messages to others. Here are some simple ways to incorporate it.