When you are able to create a team of your choosing, as Mom always said, “Make good choices!”
Simply put, mailing lists must be targeted, accurate and frequently updated. With patience and dedication, you can build a list that works for you.
A word to the wise: Mailing lists get outdated as fast as people change Facebook statuses, and positive results are rarely achieved from a one-mailer marketing piece.
If you’re like most planners, this isn’t only a scary topic but a necessary discussion that takes us into unknown territory.
According to most economic forecasts, nearly every corner of the universe expects record-breaking crowds in the months ahead, so it’s probably best if you accept the inevitable and plan accordingly.