No social media platform remains static. It’s important to keep abreast of changes and adjust how you use each channel.
All the cool kids jump ship from a social media platform once it gets too mainstream or too corporatized. Friendster > MySpace > Facebook > Twitter > Tumblr > Snapchat, and on and on… As a result, investing too much time and resources into developing your presence on such sites can turn into a gut […]
Twitter has become an incredibly effective way to promote your event and engage with your audience. And if you listen closely to the conversations, you’ll learn a lot about both your industry and the people involved in it. Armed with that information, you’ll be on the road to holding a better event.
Given how fast things change in the mobile and social media worlds, there’s more you need to know to have a fantastic fall event season.
The Huntsville/Madison County Convention & Visitors Bureau in Alabama wants to chat with planners in 140 characters or less.
Our results were mixed, but we know that avoiding social media is an extinction plan, not a membership strategy.
Social media is a fantastic listening tool, if you know how to use it.
Using social media the right before before an event can limit no-shows and build buzz.
It’s almost gotten to the point where attendees expect every major event to have a dedicated app. And why not? If you do it right, it’s a great way to engage your audience before, during and after.
Several months ago a colleague let me know a fake Twitter account had been set up in my professional name. Thus began the battle of my life.
The more you combine social media and marketing throughout the process, the more successful each event will be.
From Facebook to Pinterest and every channel in between, go surfing and promote your event to its fullest.
If you’re at a loss on how to title something or change descriptions on social media, Tweet Your Biz Title Generator is a nifty tool. Just pop in your subject, and it will give you a bunch of options. Just make sure it’s relevant to your article before you use it (it throws in random […]
San Francisco is the most popular city in the United States, based on the number of Twitter followers it has. So say statistics from Skift Social, a data dashboard for the global travel industry. It looked at how and how often 10 U.S. cities tweet and talk to visitors. The best twitter handle award, however, would have […]
A recent study found that 91 percent of mobile users keep their device within arm’s reach 100 percent of the time.
Make sure you set aside a little time each day to meet new people and share good content.
Whether you’re looking for an innovative meeting format for your next event or recommendations on places to stay for a traveling speaking engagement, it’s amazing how much you can learn by asking your peers.
Centerplate, the contract catering company, had a staff person dedicated to following this trade show’s Twitter hashtag in real time, so if someone tweeted a viable comment or complaint, managers could fix it right away.
Enjoying the convention chatter on Twitter, but wish you could discuss something with just a few of the people there? There’s an app for that, it’s free and you don’t even have to download it. !Blether lets you create a private group chat room in real time. Just type !b then the Twitter names of the […]
Tweetreach.com can tell you how many individuals have seen your messages and how many impressions were generated.
You have your event budget, marketing plan and strategic plan. Then you realize you don’t have enough to incorporate that cool app …
These days, event planners who aren’t integrating social media into their events are falling farther and farther behind. Here are some tips on catching up.
Do you enjoy your event’s chatter on Twitter but wish you could discuss something with just a few of the people there? There’s an app for that, it’s free and you don’t even have to download it. !Blether lets you create a private group chat room in real time. Just type !b then the Twitter […]
Hosting an event can be quite complicated, but add to the mix attendees participating in person, remotely and watching a livestream, and you have a whole new challenge — and opportunity — on your hands.
You don’t have to spend all day monitoring your social networks. All you need is a free account on Hootsuite.com. You can add profiles for all your LinkedIn, Facebook, Twitter, WordPress and Foursquare accounts. Create columns so you can see when people mention or send direct messages to you. Create lists to focus just on […]
Not every event promotion needs to cost a lot or take a lot of effort. In fact, there are a handful of very effective marketing tools that every event planner and stakeholder has access to that can get overlooked amid other activities. Planners who use some or all of these swear by them, finding that they can raise non-mandatory […]
Determining the best marketing method for your event is challenging in the age of social media. The number of tools to use has expanded, but they might not all fit your program’s format. Similarly, the method for generating a consumer-based trade show audience is completely different from what you would use for an internal meeting. […]
Free Wi-Fi was one of the perks hosted buyers enjoyed at the 2011 IMEX Frankfurt conference, but 72 percent of them used an iPhone to access it, 23 percent used an iPad, and only nine percent used a BlackBerry. That’s a dramatic shift from last year’s smartphone use, when BlackBerry held the edge (47 percent […]
Audiences have always used an informal backchannel to discuss events, but Twitter puts those conversations on steroids and broadcasts them for all the world to see. “It’s amazing how rapidly the Twitter backchannel has been adopted among audiences,” says Cliff Atkinson author of “The Backchannel – How Audiences Are Using Twitter and Social Media … […]
We geared up for a very special sustainability-themed PYM LIVE Atlanta at the Atlanta Botanical Garden on Sept. 16. @Kevin_Johnston presented about contract issues planners need to consider when trying to put together a green meeting — clauses, tips and other advice.
We captured the buzz on Twitter, for those of you who couldn’t be with us …
By guest blogger, Kevin R. Johnston, CMP
Recently I was having a face to face interview (OMG-F2F-Y?) with a person referred to me by one of my social network contacts: A late-20s producer with impressive experience, a great network and the desire to expand her freelance business. Coffee, fresh air and the chance to experience a person’s personality and ability to communicate one-on-one was very refreshing.
You see, it’s my “baby boomer” traits that drive my need to see and interact in person…
Lisa, Claudia and I are off to Denver for the first-ever Colorado-based PYM LIVE, Aug. 6. While there, I’ll be helping meeting planners find solutions to their biggest challenges, Lisa will be talking about all the cool new things PYM has coming down the pike and thanking our lovely sponsors, & Claudia will be fabulous, […]
MPI’s big annual World Education Congress has already kicked off in Salt Lake City, Utah. Monday morning, I head out to join them. I’m presenting two sessions there, “The Irreplaceable You: Prove Your Worth” and “Change Begins With You: Meeting Responsibly.” I’ll be tweeting when I can from my @PYMLive handle. And I won’t be […]
Yesterday, the City of Atlanta declared this is Meeting Professionals International Week, in honor of the 2009 MeetDifferent Conference kicking off at the Georgia Aquarium tonight and the $2.1 million they hope the meeting will bring the city. One of the MPI representatives at yesterday’s press conference quipped they’d bring much more. At PYM, we’re […]
If you have a Facebook profile, you’re familiar with the concept of Twitter, an application that tells all your friends what you’re doing right now (or at least what you were doing when you typed it in). What makes Twitter more fun is that updates are sent and received via cell phone. Once you’re logged […]