Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Here are six takeaways for event professionals. 1. Develop clarity about […]
One event marketing strategy that won’t cost you any money, but could help you meet and exceed your attendance goals is viral, or “buzz,” marketing. Viral marketing is a strategy that encourages individuals to pass on marketing messages to others. Here are some simple ways to incorporate it.
The best-planned event will not be considered a success if attendance is low. Therefore, event marketing strategy is a key part of success. Unfortunately, there is no set formula that always works. Marketing strategies may include print ads, television ads, electronic brochures, Web sites, billboards, Internet ads, radio ads, public service announcements, direct mail, e-mail, formal invitations, electronic invitations, blogs and other new media. Before you determine your plan, here are some important questions to consider: